As early as 2013, Taobao has proposed a new ranking algorithm. The program has a written recommendation algorithm. The emergence of this algorithm has led to confusion in the thinking of many shopkeepers. Because of the changes in the rankings and the rules after the implementation of this algorithm, the rules have changed. The influencing factors are also different. A lot of variables are added. For example, the difference between the cache and the unclear cache is relatively large, and the ranking display rules on each computer are different. The login account and the account are not logged in. From the previous point of view, it is up. Completely blurred dark. In the beginning, this algorithm was only tested in a large category, such as women's clothing, cosmetics, this year, basically spread to every sub-category, to the Taobao notice a few months ago, the through train also uses "Thousands of thousands of faces" The background prediction position position, modify it to "traffic acquisition ability", coupled with the infinite end of the strong intervention, directly let everyone crazy, because the things to be studied suddenly more than a pile, in 2013 to do Taobao, the basic Studying natural search is enough, but now... In fact, why is Taobao launching such an algorithm? I think there are probably the following reasons: 1) Taobao merchants, the number of products is too fierce, leading to the previous algorithm making small businesses difficult to live; 2) the ranking algorithm's popularity ranking accounted for 80% of the traffic, resulting in a burst of explosives In the absence of people, the market is out of balance, the traffic is too concentrated, not dispersed; 3) the market products are the same, in 12 years, you search for "men's jackets", or "men's cotton clothes" and other keywords, found More than 70% of the products on the homepage are all one style, because everyone imitates the explosion, why should we innovate; 4) the flow value is low, because the previous traffic is concentrated on the explosion, the demand matching is not accurate; I have to say "Thousands of thousands of people" is a clever way to solve all the problems at once, traffic is broken, small businesses have the opportunity to distribute traffic, traffic output is higher, the same sales are allocated to more In many stores. At the same time, there is no loss to the Taobao platform itself, so that more people get the benefits; everything sounds so perfect, but why is the business still a headache? In fact, the reason is very simple, because suddenly changed, resulting in a lot of operational skills before it is useless, and after the change of state, traffic is broken, getting traffic is more difficult, so the previous month can sell 50,000 businesses, It can only sell 10,000 pieces a month. As such a business, I hope to return to the original state, and that state is so cool. The new business is still very new, simply do not know, "Thousands of thousands of faces" means nothing, do not know how to deal with, or look at the previous operating methods, plus new business thinking is very limited, so the store's product structure is In the previous model, thousands of people seem to have little help in alignment. The only real benefit is only a small number of businesses, those who have always insisted on their own personality. The simple, that is, the small and beautiful businesses, all of a sudden, they feel that business is doing well. For most merchants, it is very difficult, that is, in this adaptation period, if you still want to go back to the past, then it is very tired, it is better to embrace "Thousands of thousands of faces"; let yourself be easier. Thousands of thousands of people, first appeared in advertising science, but also according to the psychology of "to cater to the psychology" principle calculation, 13 years ago, has been applied in many portal advertising systems, if you search in Baidu once “Love lingerie”, then you go to all the websites that only cooperate with Baidu Advertising Alliance, you will see the advertisements of “Love Lingerie” on the left and right sides, or in the video in the article. The same reason, Taobao's "Thousands of thousands of people" is only more complicated on this basis, because Taobao not only knows what you have searched recently, but also knows what you bought before, what you have visited recently, etc. . The purpose is to let people, what type of products to buy, that is, to cater to, the degree of catering is calculated by the algorithm, so the conversion rate will naturally be higher. In fact, the initial "Thousands of thousands of faces" algorithm is not perfect, so only in a few categories of testing, until now even the through train and mobile phone are popular, it can be proved that the flow output has reached a very good state. So in the new "Thousands of thousands of people" mode, how should merchants live, or adapt? If you want to survive in the long run, there is one, and only one way, that is, "positioning", you may feel that you have returned to a very broad topic. Let's not talk about how to locate, but let's talk about why “location” can adapt to “ thousand people face & rdquo;. In fact, the reason is very simple, thousands of people are divided into a number of layers, then the number of people on each floor is different, and then the product of the business is suitable for those people, then your product will be more exposed In front of this layer of people. Positioning is to position your product to the group that should be sold to that layer. Then I only do business in this group of people, and can develop the surrounding, but not very big. However, many new merchants often have a very chaotic product price system. The age and gender of the product style are different. The Taobao system does not know who you are. It should be exposed to which groups of people. At this time, you are naturally tired. This article comes from [System Home] www.xp85.com