After Windows 7: Browser cannot replace operating system

"Microsoft's three-year Windows Vista nightmare is finally over." This is the "New York Times" on October 22, Microsoft released Windows 7 on the day of the comment.

In fact, as early as October 22, when Windows 7 was released globally, there were already good people who used the 64-bit version of Windows 7 to compare directly with Apple Mac OS Snow Leopard. In the same hardware environment, Snow Leopard runs Apple. The speed of the self-software is a little faster than that of Windows 7. In the comparison of GPUs involving game 3D graphics processing, Windows 7 shows its own advantages, and more importantly, the loyal user base that Microsoft Windows has accumulated over the past 20 years. Invisibly guarantees that every time Windows upgrades in Microsoft, it will be smooth.

Which short-term strong-hearted pin

Apple Mac is currently the only computer in the world that can run both Mac OS and Windows 7, which is Apple's "fans" comparison of Windows 7 and Mac OS speed After the rebuttal. In fact, for mainstream computer manufacturers, Windows still represents the choice of more than 90% of the global consumer base. Microsoft's operating system licensing strategy is still commercially similar to the Msdos era, and there has been no qualitative change. Microsoft is still the most basic part of the global computer eco-industry chain, and Windows 7 can be seen as a natural self-upgrading of this link. In fact, Microsoft is not worried that Windows 7 will not get the recognition it deserves, but in the past three years, the bad reputation of Windows Vista has made Microsoft feel pressure from all aspects, especially from computer manufacturers, this pressure is even more The blue screen of the Windows 95 era has experienced even greater.

More importantly, global computer manufacturers are hoping for Windows 7, to stop the global computer sales decline caused by the economic weakness. Before the official release of Windows 7, Mike Dell put forward early in the dinner at the Churchill Club in Silicon Valley, "Windows 7 will reinvigorate the confidence of the computer market." Although Bill Witt, senior vice president of Microsoft's Windows business, has previously been skeptical about the fact that Windows 7 can significantly boost computer sales, he is particularly worried that corporate users will be upgraded due to the recovery of the macroeconomic environment. Brian Blair, an analyst at market research firm Wedge Partners, still insists that Windows 7 has a huge impact on the global information economy, especially in the computer industry. In his view, more than half of the individual consumers and corporate customers who should have upgraded to Windows Vista in the past few years are still on top of Windows XP, which is already 9 years old, allowing these slow user awareness to migrate to Windows 7, enough Drive the global computer manufacturing industry to return to the growth trend before the economic crisis in 18 months.

According to IDC's estimates, with the help of Windows 7, global computer sales will increase by 6.9% in the fourth quarter of 2009, which will be the first quarter of computer sales in 2009, which can still be disguised. The global computer manufacturing industry is weak. Microsoft is uncharacteristically quietly reducing the expectations of Windows 7 business benefits, not only drastically lowering the budget of Windows 7 global listing activities, but also repeatedly reassuring computer manufacturers to look beyond the long-term, Microsoft Investor Relations department head Bill Kufd even said directly in the interview, "The impact of Windows 7 will only be revealed within two years."

In fact, Windows 7 as the operating system software itself has been done well enough, the key is that Microsoft's past operating system business thinking is facing many aspects of encroaching, the far-reaching encroachment is undoubtedly from Internet vendors such as Google Advocating a multi-time network operating system, the real impact of the recent distance is still from the low-cost computer trend itself. The short-lived popularity of netbooks may not really win the support of a large number of end consumers, and the price can be reduced at a low price, especially when running Windows XP, the reality of the most simplified information processing work, so that more and more people have produced some small Question, why upgrade to the latest operating system? Upgrading Win7 may not be better than the current system. Instead, it has to reinstall the software again, and even have to re-purchase new computer hardware. That's why Dell's founder Mike Dell has been denying the netbook.

According to data released by market research firm NPD Group analyst Stephen Baker, the average selling price of computers has fallen from $835 in Windows XP to $680 in Windows 7, and each netbook can only be given to Microsoft. Contribute to revenues of no more than $15. As the most important partner of Intel, Shen Zhenlai, the general manager of Asustek Computer, still has great enthusiasm for the netbook. In his view, because Windows 7 is not extravagant for the requirements of computer hardware systems, even systems lower than Windows XP. Demand is undoubtedly a new driving force for netbooks to continue to sell well in the world. He said in an interview: "We have a constant judgment with Intel about small and light computers. Maybe Windows 7 will directly pull the recovery of the global computer industry. It will take some time to release, but the trend of continuous expansion of the entire computer manufacturing industry is already obvious. The reason why Asus has continuously improved the design of netbooks and introduced Intel's ULV architecture is to see the outstanding demand for low power consumption and portability in PCs in the future. The most successful thing about Windows 7 is to cater to it. The trend of limited computing power can work well on different computers with very different computing performances."

In addition to pulling computer manufacturers back to a healthy state, Windows 7 is undoubtedly quite commercial for Microsoft itself. The meaning, after all, the foundation that Microsoft relied on to make a home is the copy of the Windows operating system and Office office software. On the second day after the release of Windows 7, Microsoft immediately announced the first quarter of fiscal 2010, and the timing of this announcement is undoubtedly purposeful - on the one hand, it can downplay poor financial performance, this quarter only Microsoft Revenue was US$12.92 billion, down 14% year-on-year; and operating profit of US$4.48 billion, down 25% year-on-year; and net profit of US$3.57 billion, down 18% year-on-year. On the other hand, Microsoft hopes that after the release of Windows 7, it can significantly increase the stock price of the continued downturn, although the next day, Microsoft shares rose 5.4%, to close at 28.02 US dollars, but still from the high of 37 US dollars in November 2007 distance. More importantly, Microsoft did not have a real recovery after the dot-com bubble burst in 2000. Calculations show that the return on investors who bought Microsoft stocks at the end of October 2000 was only 1%. Obviously, Microsoft's old-fashioned IT technology company is no longer fragrant in the investment community, and the stock price is simply not comparable to the $205.2 Apple and the $118.49 Amazon and $554 Google. However, as the cornerstone of today's information society, Microsoft's most basic position has not been replaced by changes in the business model of the Internet era. Windows 7 is a new starting point for Microsoft's Internet business counterattack based on operating systems. .

Hidden behind Windows 7

"Interface Stickiness", the words accompanying the American mathematician Richard Garfield in inventing cards in the early years, have already been absorbed into software engineering. However, if the Microsoft Windows family tradition is simply attributed to the interface stickiness in the traditional sense, it is really neglecting the complex inertia behind the interface stickiness. Windows 7 is designed to emphasize the inheritance of Windows in the past. This inheritance is not only reflected in the start button that continues from Windows 95, but in the deep application habits behind these surface interface stickiness. In fact, for most of the world's average computer users, Windows represents almost the main way of computer applications. There have been third-party research institutions that distribute Apple and Linux computers to a group of users who use Windows for a long time, with only 15.2%. People adapted to Apple's control style, and only 5.7% adapted to Linux. In the later evaluation of a single questionnaire, most participants expressed their habit of applying software in the past. Many unsuitable bad experiences did not originate from the operating system change itself, but a suspicion caused by the adhesion of the surface interface. And the new ideas that are inspired by this. The Microsoft Windows operating system has been involved in the inertia of global users for the past 20 years, especially during the 14 years after Windows 95. It is precisely because of this inertia that many people who have not tried Windows Vista personally are deeply influenced by word-of-mouth evaluation, preferring to stay on Windows XP that can provide them with efficient feedback control.

If a large number of third-party applications, especially large tools such as Office, involve users' habits in the interface stickiness, Windows 7 will no longer stick to the traditional software routines, hidden behind Windows 7. It will be the interface stickiness for the era of deep Internet connectivity. Many people have abandoned the iPhone and have been loyal to the Microsoft mobile operating system. Many of the reasons are the versatility of the file. It can be directly synchronized between the mobile phone and the computer without a conversion tool. This cross-platform build will be on Windows 7. It is getting worse. In addition to mobile phones, the Xbox 360-related TV screen will also become the focus of Microsoft's efforts, and the platform behind this to share the file sharing transfer is no longer the troublesome synchronization software, but the cloud computing that Google has picked up. . "Three screens and one cloud, Windows 7 will be the starting point for Microsoft's new era in the future." Ma Weiying, executive vice president of Microsoft Research Asia, explained the future trend of Microsoft operating system. "The power of cloud computing is already obvious. Everyone needs to pass." Externally storing external operations to achieve intensive data interaction. Many of Windows 7's forward-looking designs provide underlying support for this future trend, and I don't agree with many people about browsers replacing future operating systems. A cloud-specific port will greatly improve the efficiency of cloud computing, and the browser can't be powerful enough to cover multiple task management. In the future 3D Internet, or Windows 8 era, you will understand why Microsoft When pushing Windows 7, it will spare no effort to build a Microsoft cloud computing path."