Windows 8 is really a fire, many win 8 pre-emptive trial of the system, many features began to surface. Recently, Xiaobian learned that Windows 8 will break through in the field of virtualization technology and Cloud cloud. Similarly, ChromeOS developed by Google is a new OS based on Chrome browser, which is completely different from the traditional desktop system. The open source route, the main application, and data storage are all done in the Cloud cloud. In the face of Google's ChromeOS threat, what is the response strategy for Windows8?
It is reported that after the successful release of Windows7, Microsoft will not only start the development of Windows8 code, but will continue to shape the brand image of Windows. In addition to improving compatibility and functionality and reducing default components, Microsoft has placed its brand strategy at the heart of Windows development.
A recruitment news earlier this month showed that Microsoft is hiring a Senior Director of Windows Brand Strategy: shaping the Windows brand for consumers (Windows 7, Windows Live and Windows phones). Improve and develop the overall brand strategy of Windows Client, Windows Server, Windows Azure and Windows Embedded.
The Windows brand strategy will be integrated into the operating system itself. Therefore, Microsoft will launch advertising for consumers, strengthen public relations, and manage all relevant events that are conducive to product development.
Microsoft said: "The brand strategy team will work with business leaders, marketers and engineers to build and manage Microsoft's brand investment strategy. The team will also track and ensure the stable and healthy development of the Microsoft brand strategy. & rdquo;
With the development of the Windows 8 development plan, Microsoft is considering the next phase of system development, the brand strategy team will be responsible for attracting new customers, and its marketing strategy will become more and more frequent.
Microsoft said that in addition to the traditional competitor Apple, Microsoft will now face competition from Google Inc., which has Android and Chrome operating systems.
Interestingly, Microsoft only mentioned Apple and Google Chrome OS, but did not mention Linux. In fact, before the official launch of Windows 7, Windows XP has successfully won the Linux netbook market and grabbed a large market share. At the same time, the popularity of Mac computers has driven the market share of Mac OS X systems.
According to Net Applications, a network research organization, the market share of Linux systems is about 1%. Obviously, Microsoft is more worried about the competition of Google Chrome OS. According to the plan, the Chrome OS netbook is expected to be officially launched at the end of 2010.
In addition, Chrome OS not only has Google's strong financial support, but because Google has almost become synonymous with the Internet, Chrome OS with Google brand will certainly be welcomed by many users.
Google has grown from more than a decade and has grown stronger with the help of the Internet. It is the promoter of cloud computing. As for Microsoft, we don't have to doubt Microsoft's determination to control the cloud. In recent years, many Microsoft ads have promoted the CLoud concept; and from Office2010 we found a browser-based Web version of the components. But Microsoft's financial revenue is largely dependent on traditional products. Who will be the winner? We will wait and see!