shock! Piracy Win10 upgrade is still pirated

For Microsoft, which has relied on sales of Windows to generate revenue for decades, the freedom of the operating system is actually a self-help, with limited revenue losses in exchange for the opportunity to fight back in the mobile Internet ecological war. Microsoft eventually compromised with Chinese users. At the Windows Hardware Engineering Industry Innovation Summit held yesterday, Terry ·, executive vice president of Microsoft's operating system division, announced that Windows 10 will be officially released in 111 languages ​​in 190 countries and regions around the world this summer.

Merson also announced a series of strategic partnerships and plans with Lenovo, Tencent and Qihoo 360 and other global companies in Greater China to upgrade hundreds of millions of Windows users to Windows. 10, this marks the true age of Windows into the free era.

Windows 10 Upgrade

Piracy is still pirated after upgrade

Windows 10 is Microsoft's latest generation of full-platform operating system, which will unify PC, mobile, tablet, Xbox and other platforms. Unlike previous versions, Windows 10 will be a service, not a mere product. Windows 7, Windows 8.1, and Windows Phone 8.1 users can upgrade for free during the first year of Windows 10 launch. Microsoft hopes that after the launch of Windows 10, more users can experience and use it in the shortest time.

Terry · Melson said that China is now a global innovation center, exporting Windows PCs around the world, and China's technology community and users are critical to the future of Windows 10. To this end, Microsoft's partners in China will enable hundreds of millions of Chinese users to easily upgrade to Windows 10 for free, "We want to connect with users through Windows 10." & rdquo;

As for pirated software to achieve free upgrades, Microsoft official said that any device that meets the requirements can be upgraded to Windows 10 for free, including pirated Windows, "I believe that over time, users will know To the value of genuine Window, we will provide them with a more convenient and convenient way to convert to a legal version. ”

According to the data provided by GFK, users of genuine Windows are growing. From a technical point of view, Windows 10 can be upgraded on non-genuine Windows devices; but from a software licensing perspective, Windows is not genuine, and pirated Windows software is still pirated after upgrading to Windows 10.

Microsoft official further explained that if the user's own computer uses pirated software, the virus and malware in the computer will have an impact on the software and the computer, because Windows 10 is still not genuine after you upgrade. .

In the industry, for Microsoft, which has relied on sales of Windows to generate revenue for decades, the free operating system is actually a self-help, with limited income loss in exchange for the opportunity to fight back in the mobile Internet ecological war. .

Windows 10 popularization

Microsoft will cooperate with domestic IT giants

China is one of the countries with the highest personal computer penetration rate, how to popularize Windows 10 among users in the shortest time ? Microsoft has chosen to cooperate with giants with high market share in various fields, such as Lenovo, Tencent and Qihoo 360.

At the summit, Tong Fujun, vice president of Lenovo Group and general manager of China, announced that Lenovo's full line of consumer PC products and Windows tablet products will be pre-installed with Windows 10 system this summer. In addition, Lenovo will become the first domestic manufacturer to participate in the Microsoft TechBench project. In the first year since the official launch of Windows 10, it will provide Windows 10 system upgrade services for all domestic Lenovo users.

Qihu 360 also announced a partnership with Microsoft to seamlessly upgrade Windows 10 to its Chinese users through a seamless upgrade. Users only need to speed up the downloads to achieve Windows 10 upgrades.

In addition, Microsoft announced a strategic partnership with Tencent to provide customized Windows 10 for Chinese users. This version will be built with new versions of QQ, Tencent Computer Manager, Tencent Video and other products. Users can then upgrade to this version of Windows 10 for free through the official Tencent channel. It can be used for free forever as long as it is upgraded within one year. Users only need to ensure that the PC is in a networked state, without the need for CDs, keys and other peripherals, you can upgrade with Tencent Computer Manager. Tencent will also develop Windows 10 general-purpose applications on its flagship application QQ.

Beijing Youth Daily reporter also learned that through the cooperation project with Xiaomi, some loyal users of Xiaomi 4 mobile phone will be invited to participate in the Windows 10 experience, they can have the opportunity to download Windows 10 technology preview & mdash;— Load the system and provide feedback to Microsoft.

Windows 10 Innovations

Supporting users to swipe their faces or fingerprints

On the Windows 10 platform, hardware and device manufacturers will have more opportunities for innovation, such as “Customer and Business Users” brings a more personalized and secure experience to “Windows Hello”.

According to the introduction, “Windows Hello” allows users to log in to devices, websites and services through biometric authentication such as face, iris or fingerprint in a simpler and safer way. At the same time, these biometric data will be saved and anonymized only on the device and will not be shared with anyone other than you. “Windows Hello” will be offered through hardware partners who will launch Windows 10 devices that support “Windows Hello”.

For the popular Internet of Things, Microsoft has also made corresponding arrangements. After the release of Windows 10, the new version of Windows for small IoT devices will be released for the first time for free. Microsoft announced that Windows 10 will be available in a variety of IoT devices, from high-performance machines such as ATMs and ultrasound devices to resource-constrained devices such as gateways.

Windows 10 Make Money

Microsoft Launches Free Value-Added Strategy

Microsoft has always relied on selling software to make money, and Windows’ license fee is also an important revenue model. The licensing fee for the device is between $5 and $15, and the hardware vendor eventually passes the license fee to the consumer. Microsoft's financial report shows that in the consumer market, Microsoft's revenue comes from equipment and consumer licensing departments, mainly refers to the licensing fees for software such as Windows and Office for OEMs and enterprises.

So in today's free era, how does Microsoft make money? The answer to the head of Microsoft's software marketing is —— freemium. According to reports, Microsoft's freemium strategy includes four parts: acquisition, attraction, recruitment and profitability. For example, Microsoft launched a free Office for iPad to acquire a large number of users, and then attracted users to use the service for a long time, and took advantage of the ecological advantages to circle the user. In the service, finally find potential paying users and promote the subscription version to them. Revenue is generated by attracting users through free services, then introducing value-added services, and then converting some of the free users into paying users.

The person in charge emphasized the importance of the ecosystem, not the direct separation of products and services. Taking Apple's products as an example, he believes that Apple will spend its marketing expenses on very few products such as the iPhone, but behind these products will be the whole ecosystem of Apple, and Microsoft is also exploring accordingly.

But the industry analysts analyzed that free value-added has become the mainstream of Internet companies' business models due to the trend of free Internet products, low thresholds and cheap marginal costs. But this model is traditionally not Microsoft's strengths. How to put users around Microsoft's services is the key to the freemium model. Text /reporter Wu Linlin

Related

Win10 browser will enable the new name?

After yesterday, there was news that Microsoft will build a new web browser in the Windows 10 system. This browser is code-named Spartan to replace the IE browser, and the IE brand will gradually Fade out Microsoft's core product line. But as of press time, Microsoft officials did not respond.

The news said that Microsoft marketing director Chris Capossela revealed at the Convergence conference that Microsoft is designing a brand name for the new Windows system browser, and considering the software compatibility of the old users in the Windows 10 system. The IE browser will be retained, but the new browser will completely replace IE's position in Windows 10. In the past few years, Microsoft has used a series of advertising and marketing activities to reverse the horrible image of IE browser in the hearts of users. The head of the department has left in December 2014, and the Windows system browser has entered a new era. In the brand new browser brand name, it is likely to join the name of Microsoft.

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