Only free to save WP system

Computer store news: For Microsoft, its system generally goes through three versions to become easy to use, and the system share will gradually increase. For Windows Phone, it may not be enough to go through three versions. You need to further free the WP8 system.

Most media now believe that there are enough reasons to think so. Do not discuss the power of the iOS system, because Apple will not open it to third-party licenses. The challenge for Microsoft today is to build market share and quantity, and assume that any growth will come from eroding Android's market share.

Android has grown considerably in the low-end market, but in this regard, Windows Phone has a natural advantage. Lower hardware requirements, low-cost chips and a better hardware user experience, and a combination of mobile devices and cloud. Such as Nokia Lumia 520, Lumia 525, Lumia 526 is very competitive in emerging markets.

Windows Phone as a challenger, most users do not care, and manufacturers are seriously concerned about this. In the recent MWC2014, Microsoft and Qualcomm will cooperate to use QRD Qualcomm chip universal solution, which will allow Android manufacturers to quickly launch Windows Phone phones without having to design too much. Vendors will also use their sales channels to expand the market share of Windows Phone 8.

Android is a free mobile operating system, although many vendors need to accept licensing and testing requirements, such as Google asking for ads, built-in Google Store. This also involves costs, but it is quite opaque. Consumers are not clear. If Microsoft licenses the WP system for free, it will launch more phones under $99, and even Microsoft can subsidize Android system royalties to control vendors. Let more and more manufacturers launch mobile phones with Windows Phone system.

The reason for Microsoft's doing this is because Microsoft's future profit points have begun to shift to the cloud, such as Windows Azure, OneDrive paid network disk, Office 365 cloud office business, and XBOX LIVE gold launched very early. member.

More and more people using Microsoft accounts will add more revenue. If the Windows Phone system is licensed to the vendor for free, it is expected that the WP system share will quickly reach 10%-12%.

Microsoft CEO San Diego Nadella pointed out that Microsoft's next focus will be on mobile and cloud. It is important to promote the Windows Phone system as soon as possible.