Developers' support for iOS and Android has a big impact on the platform.

Computer store news Rovio recently announced through Twitter that Angry Birds Space Edition has released more than 100 million downloads in two months. Times. The game has been on iOS, Android, BlackBerry Playbook, PC and Mac platforms, and the downloads have doubled the number of downloads by 50 million at the end of April, which means the game now has an average of over 1.3 million downloads per day.

angrybirds_100_million(from videogamer.com)

2) Flurry’s recent data shows that the iOS platform’s app developer support rate in the first quarter of 2012 is still higher than Android’s. The ratio between the two is 2:1. The most important reason is that the iOS platform is much more profitable than the Android platform, and the latter often causes developers to be unprofitable due to platform fragmentation problems.

new-project-starts(from Flurry)

Flurry also pointed out that in addition to the Samsung Galaxy S II and Samsung Galaxy Ace, the number of other Android phones in the world The share in China did not exceed 7%.

android-fragmentaiton(from Flurry)

For every iOS developer earning $1, Android developers can only earn 24 cents because Google’s payment service is far behind Apple is mature and doesn't hold a lot of user credit card data like Apple does.

android-monetization(from Flurry)

3) According to insidemobileapps, Facebook has officially launched App Center, which allows users to search on web and mobile devices through the service. Facebook app.

app-center-facebook(from venturebeat.com)

App Center currently has more than 600 social apps (including Nike+GPS). "Draw Something" and "Pinterest" games and applications), users can access the App Center through Facebook.com, mobile web and Facebook iOS, Android applications.

Facebook also shared data about mobile platforms:

*Facebook introduced 83 million user visits to the Apple App Store in May;

*Facebook Introduced 134 million visits to iOS apps in May (some users have already installed the app and returned to the app via Facebook);

*As of May this year, the top 10 iOS app revenue lists have Seven apps are bundled with Facebook, and six of the top 10 Android apps use the same approach.

4) According to games.com, PlayFirst's iOS game "Mall Stars" released in Canada a few months ago has entered the US App Store, supporting players to design and receive 10 different customers (ie "Stars" ;) The mall, they can add products to the mall to attract customers.

mall-stars(from venturebeat)

Unlike other PlayFirst games, "Mall Stars" does not use the "Dash" gameplay style. Instead, it adopts a slower and easier game environment. The main goal of the player is to please the customer, introduce the right product, and win the reward by helping the customer find a specific product.

There are 10 different Stars in the game, each with different backgrounds and preferences. PlayFirst plans to introduce more Star characters in the future.

5) Google recently announced through its mobile advertising blog that AdWords advertisers can now access more than 350 million mobile devices and specific mobile apps through the AdMob website.

change display targeting(from insidemobileapps)

Advertisers who bind AdMob sites can access the mobile app directory directly from the AdWords interface, covering more than 30 current AdMob sites. The 10,000-volume app launches an advertising campaign, and can also serve ads based on specific device models or specific device manufacturers (AdWords has previously allowed advertisers to serve ads based on WiFi, operating system or carrier).

AdMob was founded in 2006 by Omar Hamoui and was acquired by Google for $750 million in 2010.

6) MDG Advertising recently published a comparative analysis of the feasibility of developing a native app vs mobile site:

Developing pure web content is faster, users only need to access it through a browser Content, its user interface is relatively static and easy to navigate, but it needs to be connected to the network to use, and the function is relatively limited; while developing a pure mobile phone application requires users to install the content to access the content, but its user interface is more interactive and supports offline use. Use features on mobile devices such as geolocation and cameras.

Web content development costs are lower, and native application development costs are higher. The former does not need to be placed in the app store, so there is no need to wait for the app review process, and the latter needs to be published in the app store, sometimes encountering extremely demanding Review requirements.

According to comScore and other related data, in December 2011, American users accessed the application on average about 94 minutes per day, and the average time to access mobile and desktop pages was 72 minutes.

From the perspective of the use of different functions, the user's support rate for shopping through mobile browsers is 73%, the proportion of shopping through the application is only 27%; the proportion of users searching for content through the browser is 63. %, while the proportion of apps is 37%; users who get entertainment content through browsers account for 60%, and the proportion of apps is 40%.

But if it's an administrative task, the browser user support rate is 46%, the application is 54%; the browser navigation user accounts for 35%, and the application's ratio is 65%.

MobileSiteorApp_InfoGraphic(from MDG Advertising)