Windows7: Global Party Time

Host a theme party at home and upload photos and videos. Describe the party at the blog and get a chance to get the Windows 7 Ultimate system with Microsoft CEO Ballmer.

It was on Windows that sold Windows Vista, signed by Microsoft founder Bill Gates; now it is a free copy of Windows 7 signed by Ballmer. On the surface, both seem to be promoting products through the celebrity effect. Ballmer's reputation is naturally not comparable to Gates, but Windows7's sales are more than ever. According to NPD Group's survey data, Windows7's first week sales are 234% of Vista's first week sales. An important reason for its success is that Windows 7 chose the "experience marketing" of the party in the promotion.

The theme party event was launched on the day of the listing on October 22, and the event was limited to one week. The countries and regions included: the United States, Hong Kong, China, Italy, Japan, Australia, Canada, Mexico, France, Germany, Spain and India. For the theme of the family party, Microsoft gave a limit: the organizer of the party should prepare at least one desktop computer or personal laptop with Windows7 system, introduce the latest features provided by Windows7 to friends and relatives, and let all the parties participate in the party. Experience and understand the operating system in a relaxed party environment to understand how Windows 7 is related to their daily lives.

Introducing products and providing experience opportunities at parties, Microsoft is not the first. This family party stimulation of sales experience marketing was first introduced by Tupperware. Ms. Bonnie Wise, a US sales expert, created a product demonstration in 1951. The Home Party is an important way for Tupperware to introduce consumers to product features and features. It has been popular in more than 100 countries around the world. It is one of the earliest "experience marketing" models. It is different from a simple product trial activity, but provides a practical solution to common housekeeping problems. At the meeting, the consultant will demonstrate the specific use of Tupperware products to the participants, and use the microwave oven or induction cooker to make food and demonstrate the whole process of easy cooking. ? Participants can learn and communicate rich life and cooking knowledge, as well as meet new people. The main thing is that each participant automatically becomes the brand's communicator. Now, Tupperware's family will be held every 2.5 seconds in the world, with an annual participation of 180 million people.

Technical products are often difficult to win consumers with their words, but they must be given the opportunity to try them out, create a personalized experience and let them rely on your technology to be able to convince They buy new products. In 2006, Nintendo's game console Wii was a good example.

From October 22nd to 29th, more than 800,000 people have participated in more than 10,000 such parties in 12 countries and regions hosting Windows7 family parties. More than 1.2 million users clicked to watch the consumer-hosted Microsoft Family Party (Hosting Your Party).

The "Word of mouth trial" before the product is officially launched cannot be ignored. In fact, Microsoft has learned the lessons of Vista very well, attracting consumers' attention through free products, collecting a large amount of trial experience data, making up for existing problems under possible conditions, and formulating follow-up marketing strategies. At the same time, the use of trial parties allows everyone to automatically become a brand communicator, thus achieving better marketing results. As of October 31, Microsoft's Windows 7 market share has exceeded 3%, reaching 3.67%, which is a flag to win.