Interpretation: Microsoft launched six versions of Windows 7 behind

Under the predicament of the economy facing a hundred years, layoffs, restructuring and such measures are only superficial to the Microsoft Empire. Yesterday, it was revealed that Microsoft will launch six versions of Windows 7 for different users in the third quarter of this year, including cheap versions for emerging markets such as China, which is widely accepted by the PC industry, which is also suffering from the crisis. welcome. Although this is only information about the product, it indicates the adjustment of Microsoft's business policy. There is growing evidence that Microsoft is losing its role as an industry leader and becoming an ordinary IT company that changes for a livelihood.

Interpretation 1: Forced to release time in advance

The latest survey shows that due to the unsatisfactory Microsoft's previous generation of Windows Vista, its popularity in the enterprise is very low. About 10% of enterprises have upgraded to Vista, and the rest are still on the Windows XP platform. In order to change this situation, Microsoft had to accelerate the development of Windows 7. The release time of Windows 7 has been repeated many times. From the early spring of 2010, early to the end of this year, this time has been adjusted to the third quarter of this year. In order to make up for the user's dissatisfaction with Vista, there is news that Microsoft has planned to stop launching the second version of the beta version, and release the official version of Windows 7 directly in the third quarter. Wall Street analysts believe that the risk factor of Microsoft's current risk-taking behavior is still small compared to the risk of losing users. It should be said that market demand has changed Microsoft's development system and progress.

Interpretation 2: Final recognition of cheap "netbook" status

In addition, it is worth noting that the six versions of Windows 7 will support netbooks to varying degrees. The so-called netbook is a portable and simplified notebook computer that the PC industry has launched to meet the mobile office life of primary consumers.

In fact, most companies and analysts, including Microsoft, are not very optimistic about the netbook market. In particular, Microsoft did not consider the support of netbooks when designing the Vista operating system. It is difficult for Vista to be large and inappropriate. Run on a netbook. However, with the outbreak of the financial tsunami and the development of the Internet, cheap and sufficient netbooks seem to have been favored by users and become a savior of the PC industry. Microsoft has realized that it must adapt to the development of the industry. The launch of Windows 7 that supports netbooks is also forced by the situation.

Interpretation 3: Pricing policy is expected to be more flexible

Windows 7 will launch 6 versions at the same time, and the number of versions is the highest in previous Windows. It is worth noting that there are Windows 7 Home Basic Editions for emerging markets such as China, as well as a more basic Starter Starter Edition. This means that Microsoft may adopt a more flexible pricing policy for different markets and different consumers.

Since the outbreak of the financial crisis, the share of Microsoft's Windows has been declining. The cheaper Linux operating system has been well received by the market. In order to maintain its position as the industry leader, Microsoft is bound to loosen its price. Although Microsoft has consistently adhered to a global unified pricing strategy, the launch of this version for emerging markets is likely to break the Windows price. This is actually the hope of complying with PC manufacturers.