Microsoft is difficult to solve Win8 China dilemma

Computer store news:

Microsoft's latest financial report shows that Windows 8 has a small pulling effect on Microsoft's global business, and its pulling effect on Microsoft's current Windows business revenue Significantly weaker than Win7 and Windows Vista. The same is true in China. Windows 8
is experiencing a series of difficulties in China, and the cold promise that Microsoft has placed high hopes has basically failed. In addition, the Surface and Deformation, which is regarded as Microsoft's “crossing the river by feeling the stones”, is also considered to be “falling into the river”.

User Dislike

Sohu IT has launched a series of interview reports for Windows 8, which has caused a lot of netizens to spit. A Sohu user commented on the website, "I have been using the computer for nearly 20 years. I will not use windows at the end!" ”. The opinion of another netizen seems to be more targeted, "do not look at how much money WIN8 equipment sells, the same configuration is 1000+, the manufacturer is too dark"

Although the above remarks have exaggerated ingredients , but the message represents the true voice of many users. First, the operation interface changes too much, the user is not familiar with, and the other is the price. The price of the PC product of the Win8
version has risen sharply, and one of the core competitiveness of the PC product is the price.

In addition, there are many spit for new products. For example, in order to enter the mobile Internet, Microsoft introduced a variant computer with a two-in-one surface and a PC tablet. A Sohu user in Jiangsu said, “Really, WIN8 is a tablet system, but Microsoft wants to make him a cross-platform system. This way, the user experience on the PC platform. Very poor. I am very sorry that I have spent a total of ninety-eight pieces of WIN8 for the early adopters. ”

In fact, one of the purposes of Microsoft to do Win8 is to use a product to play two worlds. A Microsoft executive once said that Apple's IOS platform is really good on a tablet. Microsoft wants to give users more choices. However, from the current results, Microsoft has not only not grabbed the mobile Internet market, but has performed poorly in the traditional PC field.

The voice of the user seems to indicate to some extent the fate of Microsoft Windows 8: the basic promotion of the cold has failed.

Remedy stuns

At the same time, a series of actions to increase Win8 sales and Win8 profits are taking place.

The time to market for Windows 8 was at the end of October 2012. Zhang Yongli, general manager of Microsoft's Consumer Channels Division, mentioned that Win8's real sales window is in the cold. Another Microsoft executive is also ignorant: Cold is critical to Windows 8, and if the cold fails, it means that Microsoft will prepare for Windows 8 crisis.

A series of remediation strategies for Win8 are being introduced. One is to block Win7 in specific channels, such as not allowing various channels to sell online Win7 serial numbers. This means that if the enterprise customer does not want to spend time on the computer to install the authentication one by one, they must purchase the online serial number of Win8. The second is to increase the unit price of the product. Since the sales volume is fixed, Microsoft's move is expected to increase profits for the company. Of course, the side effects are also obvious, and both manufacturers and consumers are dissatisfied.

Partner conflicts

Although sales are not good, Microsoft's price increase for Win8 is on stage. In particular, it is worth noting that all of Microsoft's channels in China are spared, which means that all consumers must pay for Microsoft's behavior.

PC brand makers are the largest distributors of Microsoft Windows systems, and they sell genuine operating systems for Microsoft in pre-installed form. However, since the end of 2012, Microsoft has significantly increased the Windows licensing fees for PC manufacturers.

Sohu IT visited a number of PC vendors including Hewlett-Packard, Dell, Lenovo, Acer and Haier. Many interviewed vendors expressed dissatisfaction with Microsoft's behavior. "The monopoly has caused Microsoft's independence." Big, even if our PC shipments are large, there is no right to talk. In addition, in order to put pressure on PC brand manufacturers, let them increase the pre-installation ratio, a series of activities against the channel "defense rights" activities, Microsoft has sued dozens of domestic Channel vendors, they are all subject to Microsoft lawsuits because they do not pre-install genuine windows systems.

However, negative resistance to Microsoft’s price hikes is taking place. For example, major channel vendors are happy to recommend Win7 series computers, and they are not active in recommending Microsoft Win8 systems.

In addition, Microsoft's genuine campus market, the campus pioneer program is also brewing price increases, which means that the student group also has to pay for Microsoft's price increase, after Microsoft gave the campus market to cultivate the genuine market. Great offer.