Android is difficult to change Windows8 into PC counterattack opportunities

Android tablet camp is difficult to change

A few days ago, Taiwan’s foundry giant Inventec Chairman Li Shiqin revealed to the outside world that its foundry 7-inch color screen NoookTablet (mainly Amazon K indleFire and Barnes & Noble's Barno Tablet Nook Color has a good market response and is expected to be popular among consumers during the Western Christmas season. Li Shiqin also stressed that the current iPad iPad series market is still stable, coupled with the impact of low-cost K indleFire and NookColor, the traditional Android tablet camp is facing a double squeeze in the market, it is estimated that this phenomenon will be more after the Christmas season. obvious.

At the same time, the latest data from ID C is enough to illustrate the dilemma facing the traditional A ndroid tablet camp. ID C expects that the inventory of the traditional A ndroid tablet camp has reached 3 million to 4 million units. After the Christmas shopping peak at the end of 2011, the inventory of this camp will reach a new high.

Due to the popularity of the iPad, tablet PCs have become the blue ocean in the eyes of many people. Traditional PC manufacturers, mobile phone manufacturers and digital product manufacturers have entered the tablet market, hoping to take a share in this market. However, in the past two years, the iP ad in the tablet market has dominated, accounting for nearly 80% of the market share, and hundreds of other manufacturers have divided the remaining 20% ​​of the market.

What makes the traditional A ndroid tablet camp feel chilling is that e-book giants Amazon and Barnes & Noble have also launched new tablet PCs. Amazon K indleFire is priced at $199 (this price is almost The cost price, Amazon makes money by selling content, and the price of the NookC olor is $249. The low-priced K indleFire is hailed as "iPad killer", and it is expected to sell more than the iPad in this Christmas season, and it is really possible to rewrite the tablet market. ID C expects that once the iPad and K indleFire crossfire, it is bound to further trigger the price war. This will undoubtedly be a disaster for the traditional A ndroid tablet camp without price advantage. In order to clean up the inventory, HP (microblogging) to clear inventory at the price of 99 and 149 dollars, it is likely to repeat itself in other manufacturers.

Window s8 into PC manufacturers counterattack opportunities

PC manufacturers in the tablet market did not gain hope, the emergence of K indle F ire, is to let the tablet brand survival environment besides Apple more Poor, PC manufacturers are more competitive in the tablet market. Recently, the market has rumored that HP, Dell, Acer (microblogging), Asus and other major PC manufacturers will gradually withdraw from the tablet market next year, although Dell, Asus, etc. have come out to denounce this rumor, but from PC manufacturers Looking at the current status of the tablet market, rumors are likely to become a reality.

Microsoft and Intel (microblogging), which have been suppressed by Apple for two years, are using Windows s8 and Ultrabook as their weapons to reunite the morale of the PC camp and launch Apple’s Counterattack. In the eyes of the industry, the emergence of Window s 8 will become a real weapon for PC manufacturers to counter Apple.

Acer Chairman Wang Zhentang believes that Window s 8 represents Microsoft re-emphasizing consumer demand, Window s camp is expected to re-emerge; ASUS CEO Shen Zhenlai also said that W indow s 8 will be re-opened in the second half of 2012 Change the tablet computer battle situation, have the opportunity to repel the Apple iPad; Dell CEO Michael · Dell also stated that Dell's subsequent development resources for the A ndroid tablet will gradually reduce, and increase the development of Window s8.

Even Qualcomm, the non-Wintel camp chip giant, is optimistic about the future performance of Window s8. At an analyst meeting last Thursday, Qualcomm C E O Jacobs pointed out that PCs and tablets with Window s8 are more like large smartphones, which fades traditional PC colors. “ Instant start, always on, always connected, upgrade at any time … … these are smart phone functions, we will continue to see them appear in the computer field. & rdquo;

Qualcomm COO Steve · Morankopf is predicting that there will be more notebook built-in 3G or 4G mobile connectivity, P C will be able to share the program with mobile devices. He said: "The emergence of Window s8, the P C ecosystem and mobile ecosystem will be integrated over time. When the Window s ecosystem opens its doors to A R M, we have a market of 600 million devices. ”