Meeting season: The world in the eyes of the giants

This is really a season of meeting. When you see this article, Apple's new CEO Tim · Cook is likely to be hosting the iPhone 5 product launch. And just in September, three IT Internet companies held their own developer conferences. First, at Intel's IDF Developer Conference, Intel and Google reached a comprehensive cooperation agreement; then, Microsoft launched the killer Windows 8 operating system at its own Build Developer Conference, and announced support for ARM architecture; finally, at F8 At the Developers Conference, Facebook launched a new way to integrate Timeline information, marking a successful end to September.

As of September 27, Microsoft's market capitalization is $210 billion, Google's market capitalization is $170 billion, Intel's market value is $116 billion, and Facebook's current valuation is $80 billion. The market capitalization of these four companies adds up to more than 600 billion US dollars, and the number of users is more than one billion. Their every move affects the future of the world.

Microsoft: Start the Challenge

At the Build Developers Conference this year, Microsoft, which has not made a difference in the field of tablet products, finally opened the situation with Windows 8, Apple iOS and Google Android form a three-pronged trend. Windows 8 is Microsoft's first Windows operating system designed for touch screens and fully revised. A major improvement is the switch between the traditional Windows interface and the Metro touch interface. But the most surprising thing is that Microsoft announced that Windows 8 fully supports the ARM architecture. On the first day of the release, the Windows 8 preview version reached 500,000 downloads.

Microsoft CEO Steve · Bauer defaults, Microsoft's current biggest advantage is reflected in the "Windows operating system settled in the scale of 350 million hardware". According to data released by research firm NetMarketShare, Windows currently accounts for approximately 86.58% of the global operating system market share, while Apple's Mac OS X and iOS total share of 9%, and Android's market share is only 1.02%.

Such a large user base has actually laid a good foundation for Microsoft to promote Windows 8. Microsoft plans to officially release Windows 8 at the end of 2012 and will add app stores like Apple, allowing a large number of developers to join.

Although considered a powerful challenger for Apple, Microsoft's style of play is not exactly the same as Apple. Apple believes that consumers like professional devices designed for specific functions, so the iPad uses only a simplified operating system to provide users with some basic services.

But Microsoft believes that the system that its loyal users expect is a simple and full-featured operating system that is compatible with many different devices. Microsoft wants to give users the same experience as PCs on mobile devices.

Windows 8 supports the ARM architecture, which is actually a self-salvation that Microsoft is pursuing in the "middle-age crisis". In the past 20 years, Microsoft has been tied to Intel, "Wintel Alliance" in the PC era, invincible. However, this huge advantage also makes the two sides have not enough motivation to actively seek change. This time, Microsoft's self-change has been very big, and it has begun to have the taste of challengers.

Intel: Farewell to the past

Just after Microsoft announced Windows 8 support for ARM architecture, Google senior vice president Andy · Rubin at Intel IDF Before the end of the Keynote speech at the Developers Conference, it was suddenly announced that Google and Intel would cooperate fully. The specific cooperation plan between the two parties is for the Intel low-power Atom processor series to jointly promote and optimize the future Android platform version. The two parties will work together to accelerate the time-to-market of Android-based Android phones.

The opening of Intel and Microsoft has actually followed the trend of the entire industry. This means that downstream manufacturers will have greater autonomy and the entire mobile Internet industry will be greatly accelerated.

Although Intel and Microsoft seem to be each other, "Looking for a new love", but in fact, the fate of both sides has been "peaceful breakup". In the field of mobile Internet, the two companies have lagged far behind, and weak and weak can not become strong. Instead of this, it is better to work with leaders in the industry to narrow the gap with competitors.

In an era of rapid change, leadership must always be a good thing, because there are too many options, and there are more than one right option, and even the right standards are constantly changing. The giants of Microsoft and Intel, two PC eras, have built an insurmountable advantage. But when the new era came, the road that led them to success suddenly became a dead end. The more obvious the advantages of the past, the farther away from the correct track, and the harder to look back. This is exactly what Microsoft and Intel are facing,

Facebook: Reshaping the world of Timeline

When Microsoft and Intel are still struggling to find a transformation, young Facebook is exploring its own path to success through constant disruption of innovation and fearless trial and error.

At the F8 conference, Facebook announced that the number of users has reached 800 million, and 500 million users have logged into Facebook one day before the F8 conference. This is a shocking number. Some people joked that only from the perspective of population, Facebook is already the world's third largest “national”, second only to China and India.

This year's Facebook F8 conference, the most eye-catching is the new way to integrate Timeline information. Timeline is actually an upgrade optimization of the past profile. It looks like a scrapbook, chronologically presenting the user's logs and photos.

The meaning of Timeline is that it represents a new direction for the development of social networking sites —— The so-called "longitudinal mining" is based on a single user. The basic component of a social network is every living individual in it. Through Timeline, Facebook is able to make the user's image more stereoscopic and lively. Timeline outlines a more realistic user image. In other words, it can help users further shape an image that is closer to real life in the virtual world of the Internet. In the words of Facebook CEO Mark · Zuckerberg: "Timeline is a new way of self-expression" and the user "another important step in telling the story of life".

When challengers such as Google+ and many imitators outside the US are still struggling to further explore the user's network in the horizontal direction, Facebook's vertical mining of users actually leads to social network development. A new direction.

To some extent, it can be said that at this conference, Facebook, the leader of the new social world, really began to reshape its real world.

All of the above indicate the arrival of a "network age": for any one, the terminal is no longer an obstacle to their use of Internet services, they can also use more freely. Integrate your own information and services. There is no longer a strong Wintel. When Qualcomm, ARM, Google and even Facebook bring the power of mobile Internet to the traditional Internet, a new era of more loose but converged networks, services, operating systems and hardware is coming. The tools you want to use and the information you want to get will appear in the closest place to you, without any limitations.