Windows 8 is really a must, many Win8 pre-emptively tried the system, and many features began to surface. Recently, Xiaobian learned that Windows8 will break through in the field of virtualization technology and Cloud cloud. Similarly, Google Chrome is a new OS based on Chrome browser, which is completely different from the traditional desktop system. The route, main application, and data storage are all done in the Cloud cloud. That face of the threat of Google's ChromeOS, Windows8 What coping strategies do?
It is reported that after the successful launch of Windows7, Microsoft Windows8 will not only begin code development, and will continue to shape the Windows brand image. In addition to improving compatibility and functionality and reducing default components, Microsoft has placed its brand strategy at the heart of Windows development.
early last month a recruitment information display, Microsoft Windows is hiring a senior director of brand strategy (SeniorDirectorofWindowsBrandStrategy): consumers (ie Windows7, WindowsLive and Windows phones) shaping the Windows brand, improve and develop Windows Client, WindowsServer, WindowsAzure and WindowsEmbedded overall brand strategy.
Windows brand strategy will be integrated into the operating system itself. Therefore, Microsoft will launch advertising for consumers, strengthen public relations, and manage all relevant events that are conducive to product development.
Microsoft said: "brand strategy team will work with the business sector leaders, marketers and engineers build and manage Microsoft's brand strategy of the investment team will also track and ensure the stable and healthy development of Microsoft's brand strategy. . "
Windows8 with the commencement of the development plan, Microsoft is considering the next phase of system development, brand strategy team will be responsible for attracting new customers, its marketing strategies will become increasingly frequent.
Microsoft said that in addition to the traditional competitors Apple, Microsoft now will face competition from Google Chrome and the company has android operating system.
Interestingly, Microsoft mentioned only Apple and Google ChromeOS, but did not mention Linux. In fact, before the official launch of Windows 7, Windows XP has successfully won the Linux netbook market and grabbed a large market share. At the same time, the popularity of Mac computers has driven the market share of MacOSX systems.
network, according to research firm NetApplications statistics, the market share of Linux system is about 1%. Obviously, Microsoft is more worried about the competition of Google ChromeOS. According to the plan, the ChromeOS netbook is expected to be officially launched at the end of 2010.
In addition, Google ChromeOS not only have strong financial support, but also because Google has become almost synonymous with the Internet, with Google's ChromeOS brand certainly will be welcomed by many users.
Google from ten years of development so far, but the outbreak of using the Internet to grow, it is the enabler of cloud computing. As for Microsoft, we don't have to doubt Microsoft's determination to control the cloud. In recent years, many Microsoft ads have promoted the CLoud concept; and from Office2010 we found a browser-based Web version of the components. But Microsoft's financial revenue is largely dependent on traditional products. Both the winning side who is it? We'll see!