If Windows 8 is free, will you upgrade the installation?

On October 26, 2012, Microsoft officially released the Windows 8 operating system. The system has injected a new life into the desktop space for Microsoft, and for the first time brought Microsoft the opportunity to enter the tablet field. But the results are in stark contrast to Microsoft's expectations, and Windows 8, which is about to usher in a three-year lifecycle, has yet to succeed.

Despite the advocacy of Windows 8 at the beginning of its birth, Windows 8's performance is very low. Initially, Microsoft executives declined to comment on this in a number of public occasions, but more comments began to suggest that Windows 8 is like a replica of Windows Vista, and the experience is very similar, so Microsoft is not willing to admit that Windows 8 is also the most failed. One of the operating systems.

Comparing Windows 8 and Vista is obviously not something we have to do now, and the market environment today is no longer the same. Now let's discuss a question. Is it that Microsoft made a mistake? Or Windows 8 did not find a successful way or opportunity.

If Windows 8 is free, would you upgrade the installation?

At the moment, Microsoft has replaced the development strategy of the Windows operating system business. One of the most notable things is that Windows 10 is completely free to Windows 7 or Windows 8.1 in the 12 months after its official launch. Users upgrade for free. This is the most amazing change Microsoft has made since the debut of Windows in the 1990s.

It may be said that Microsoft first offered a free Windows operating system. For the Windows 8 system that is being serviced, Microsoft does offer some discounts to convince more users to upgrade, but Microsoft has not considered making the first-time "modern user interface" operating system completely free.

In October 2012, when Microsoft introduced Windows 8, it pointed out that Microsoft's preferential strategy is: Windows 7 users can upgrade directly with a fee of about 150 yuan. The preferential policy lasted for more than three months, and its role should have been to encourage more users to adopt Windows 8, but after the end of the offer, Windows 8 barely increased its market share by 3% to 4%.

After Windows 8 provides a major upgrade to Windows 8.1, Microsoft has offered another preferential policy: Windows 8.1 normal full version price is 119.99 US dollars (about 735 yuan), Windows 8.1 professional full version of the price is also It only costs $199.99 (1225 yuan). But the question is, whether pricing is high or not is not a key factor in consumers' decision to buy Windows 8.

The majority of Windows 8 users pointed out that Windows 8 is too bad, not only removes the familiar start menu, but also adds a lot of tiles that don't conform to the desktop style, and these tiles are optimized for touch. And design. Users think that Windows 8 is just a layer of magnetic skin on Windows 7. To make up for this, Microsoft had to attract users through the sale. In other words, pricing has become another important factor in convincing users.

Microsoft should have been experimentally free

In fact, no matter which kind of offer, Microsoft always finds ways to get a profit through Windows 8. So what if Windows 8 is completely free? It’s not 150 yuan, it’s not more than 700 yuan, but it sells a brand new operating system at no charge, allowing users to take advantage of new start screens, new touch-optimized interfaces, new app stores and more. After free, will users consider trying it out?

Maybe now, I think that when Windows 8 was introduced, free should be one of the best ways to sell the operating system, but Microsoft did not do this. Users are naturally not willing to pay for it. A new feature on the surface that is spit. Instead, to some extent, Microsoft is trying to improve everything through the Windows 8.1 upgrade.

The data released by recent third-party market research organizations show that Windows 8 and 8.1 currently account for only 15% of the global computer market, which is far lower than Microsoft's expectations, and in the Windows 8 generation. The operating system, whether it is new features or pricing, does not leave a good impression on the user.

So, if Windows 8 is free, do you think it can change the fate?