Intel specializes in 300 million US dollars to invest in mobile Internet

If it is said that the netbook is Intel's sprint mobile Internet "guerrilla warfare"; then, "Ultrabook Ultrabook" is more like a tough battle.

Recently, following Lenovo, Acer, Asus, and Toshiba, Hewlett-Packard, the world's largest PC manufacturer, announced that it has joined the "Ultrapole" camp, which has undoubtedly contributed to the development of Intel's "Ultrabook". .

& ldquo; Ultrabook Ultrabook is a new mobile terminal concept that Intel pushed at the Taipei International Computer Show in May this year. Intel expects it to exceed its limits. But very quickly, on September 7, NVIDIA CEO Huang Renxun publicly stated: "Intel took the wrong way, sticking to the PC market and lacking a mobile strategy. Moreover, the Intel ATOM mobile processor architecture is not the same as the ARM processor architecture currently installed on most mobile devices, and most mobile applications support the ARM standard. ”

As we all know, Intel's success in the PC industry has continued for more than 30 years. With Intel's inside market strategy and Moore's Law-based technology upgrade route, Intel has more than 70% market share in the PC industry.

However, in recent years, the mobile consumption trend triggered by Apple's iPhone and iPad has made the once-unknown ARM camp become the leader of mobile chips; with low power consumption, low cost characteristics, and knowledge. Authorized business model, ARM has won the support of a group of downstream chip manufacturers such as NVIDIA, Qualcomm, formed a huge ARM camp, and accounted for 90% of the mobile terminal market such as smartphones, tablets and other mobile terminals; ARM even deployed an intrusion plan Enter the PC market that Intel is good at.

In response to the mobile Internet trend, Intel has also become a part of the ARM camp, but abandoned the ARM processor due to business losses; then tried to enter the smartphone, tablet, smart TV, car through the PC processor architecture Portable terminal market such as systems. In the past two years, Intel has promoted the concept of netbooks and developed the Atom processor. The most representative netbooks include ASUS Eee PCs, and Dell, Acer, and Hewlett-Packard have also launched netbooks. However, the data shows that since the tablet was launched in China in 2010, the impact of the netbook has dropped from 17% at the peak to the current 3%. Not long ago, Lenovo President and COO Rory · Reid even claimed that "the netbook is close to dying".

"Ultrabook" is a new terminal that Intel plans to integrate with notebook and tablet functions. It is equipped with a second-generation Intel Core processor, and its thin and light features are similar to Apple Air. Thin book; install two systems (Windows8, Andriod or others), consumers can switch between commercial and personal entertainment; no more than $1,000, the price of Apple's thin book is comparable. According to Intel's expectations, 40% of consumer notebooks before the end of 2012 are “superbooks”. In October, related products will be officially listed for sale.

“‘Ultrabook’ For Intel itself, for PC makers such as Lenovo, Hewlett-Packard, Acer, and PC market for slowdown, Great research and development efforts, and hope to re-launch the growth of the PC market. ” IDC consumer electronics analyst Wang Jiping said that.

On August 11, Intel announced the establishment of a $300 million Ultrabook Fund dedicated to investing in hardware and software companies focused on innovative user experiences: including improved user interaction with "superbook" Ways; extend battery life for a 24/7 user experience; innovative physical design and expanded storage capacity. These innovations are undoubtedly the hope to break through the application experience of the notebook for thousands of years, and get the consumption experience comparable to Apple's iPad and iPhone.

In addition to technological innovation, China, which is an important manufacturing base for Intel, has also been strategically adjusted: from Intel Asia Pacific, it has become a large region alone; and dispatched Global Executive Vice President Ma Hongsheng to China. The chairman of the board of directors mobilizes more resources around the world to coordinate the development of China.

However, "Ultrabook" can drive Intel's PC camp and successfully transform the mobile Internet? “The key is to see if the end product is as Intel envisions, giving users an innovative consumer experience, and whether PC makers can control costs well, and whether Windows 8 is awesome. & rdquo; Wang Jiping believes: "There are a lot of current consumer choices, why must choose & lsquo; superbook & rsquo; this is the biggest risk facing Intel. ”