According to foreign media reports, in order to attract loyal Windows XP operating system users, Microsoft once again launched the Windows 7 "family package" program to provide users with Windows 7 upgrade license at a very favorable price. certificate.
by a $ 149 Microsoft Windows 7 Family Pack, consumers will be able to perform Windows 7 Home Premium Edition upgrade three PCs for home users this is Microsoft's launch of a multi-computer Very favorable plan.
It is understood that a price of Windows 7 Home Premium upgrade version license is $ 119, so doing, buy a Windows 7 Family Pack can purchase more than 3 version of Windows 7 Home Premium Upgrade save A lot of money, about $ 208.
According to IDC's survey results show that in the United States, the average household has 2.1 PC.
Microsoft said, Windows 7 Family Pack will be held October 3 on sale in the United States, this time is just the beginning of the second quarter of Microsoft's fiscal year. In this quarter, it coincided with the golden season of Christmas sales.
2009 Nian October, Microsoft officially released Windows 7 operating system, and also introduced the Windows 7 Family Pack program, which makes the Windows sales showed substantial growth. In the second quarter of fiscal 2010, Windows 7 sales totaled $6.9 billion, a 73% increase over the same period in 2009.
this, Microsoft chose to re-launch Windows 7 Family Pack program is no accident that in 2010 October 3, the company is the hope that through this promotion promotions to Windows 7, so that the fiscal 2011 first The second quarter revenue is not inferior to the 2010 fiscal year.
However, according to statistics, in addition to the first three months just listed, Windows 7 sales have been relatively smooth. According to statistics from Net Applications, Windows 7's market share has increased by only 1.5% per month in the past few months.
latest statistics from Net Applications show that in August, Windows 7's market share was 15.87%, Windows XP's market share was 61%, Windows Vista's market share is about 14%, while Apple's Mac OS X's market share is 5%.
this, since although released in 2001, Windows XP operating system has retained the market for about 10 years, but it has not been abandoned by its loyal user base, sentiment remains very busy. And can Microsoft use the Windows 7 family package as a preferential policy to attract existing Windows XP users?
outside analysts believe that the current high-tech consumer products in the field of mobile obsessed far more than the desktop, so they probably would not be so anxious to perform Windows XP to Windows 7 upgrade. Based on this calculation, Microsoft's Windows revenue in the second quarter of fiscal 2011 should be comparable to that of the same period in fiscal 2010. Microsoft's desire to make a breakthrough is difficult.