The fast-playing player that is now hailed as “the otaku must-have artifact” is now at the forefront. With the rapid broadcast of the Nanshan High-tech Park in Shenzhen, the police investigation was uploaded on Weibo, which immediately caused widespread concern. Recently, it has also reported that the fast broadcast received a huge penalty of 260 million US dollars, ready to apply for bankruptcy. According to the Shenzhen Public Security Bureau news, according to the mass report, the company was suspected of spreading obscene information. In fact, the previous broadcast has already started a “washing white” campaign: the fast broadcast has issued two announcements on April 16th, saying that the company has started the transformation of business model and transformed the original content from technology. For this reason, the fast broadcast will clean up the vulgar content and the pirated content, close the QVOD server, and stop the video on demand and download based on the fast broadcast P2P technology. P2P technology has allowed the fast broadcast to grow wildly in the past few years. According to data publicly reported by the media, the fast broadcast was profitable as early as 2009, and the sales in 2011 reached 130 million yuan. The two announcements and the investigations of the fast broadcast meant that the fast broadcast era ended. Where will the fast broadcast after the transition go? After the rapid broadcast, how will the huge video website industry chain behind it be reconstructed? Piracy, pornography and the industry chain behind it QVOD player server has always been known for direct search for movies and click-to-play. Since a player based on P2P technology is used, a movie can be used as a seed & mdash as long as one user views it online. The more seeds, the faster the transmission speed — by this technique, on-demand and download video can reduce bandwidth Occupy, save waiting time. However, the entire search and playback process may have been suspected of pirating or even bad information. “Yellow” is always the biggest problem of fast broadcast. It was once dubbed by users as “the otaku must-have artifact”, the reason is self-evident “you know”. Some websites that involve bad information may even require users to download the QVOD player to watch it. In addition to the content, the content may be “yellow” and may be implanted with a virus Trojan. “The technology of fast broadcast is not born for piracy. In fact, we first wanted to sell to the genuine video website and charge the service fee. I didn’t expect it to be a coincidence and became the most suitable player for the small and medium-sized movie stations. "In the interview with the media, Wang Xin denied that the creation of the fast broadcast mode was to exploit the "piracy" emptiness. "From a purely technical point of view, we have no fault, we can only say that we are not born." Time. & rdquo; In the first quarter of 2011, the fast broadcast in the video player average daily coverage exceeded the storm video, Thunder and other old video player manufacturers. At the end of 2011, the number of weekly active users announced by the fast broadcast has reached 200 million, which can be equated with the big video of the domestic video website. Why is the impact of the fast broadcast so huge? “P2P technology makes small and medium-sized movie stations consume very little bandwidth, and webmasters are naturally willing to promote. The function of playing the player on the side of the fast broadcast player can really make the small and medium-sized movie station directly hang the seed or link (almost no cost) to let the user directly and smoothly see the erotic and pirated content. ” Personal webmaster Wang Hua (a pseudonym) told this reporter. Fast broadcast server software allows movie station webmasters to easily publish and manage their video resources. The fast-cast web player can be embedded on any page that supports the fast-cast control. The fast-cast web player also allows custom skins, and the page-playing advertising rights are entirely owned by the movie station. According to the reporter, if a movie station can achieve 1 million UVs per day, then it can earn about 10 million yuan a year. At present, there are about 10 movie stations with annual profits of over 10 million, and the annual income is tens of millions. There are dozens of incomes, and the entire pirated online video market is around 300 million yuan. This is only the case of pirated movie stations, and the development of more hidden and absorbing pornographic websites is simply not statistical. Even in the stationmaster circle, everyone can hardly see its influence. Some senior webmasters speculate that the overall market size of this part of the business should be more than twice that of the ordinary pirated video business. In the past few years, only Baidu video and audio that is truly qualified to shake the status of the broadcast. Compared with fast broadcast, Baidu video has greater financial strength and brand awareness, while Baidu Alliance also controls the economic lifeline of small and medium-sized movie stations. However, it was also after the large number of users of Baidu Audio and Video that caused collective dissatisfaction of major video websites, resulting in a series of lawsuits. With the closure of fast broadcast and Baidu video, it will be very difficult for pirated movie websites to survive. The end of the fast-paced era With the continuous maturity of the Chinese Internet, the road of barbaric growth that disregards intellectual property rights has gradually come to an end. 2013 is the year of integration of Chinese video websites. Baidu acquired PPS and Suning acquired PPTV. At a time when the industry's integrated reshuffle has intensified, the awareness and needs of all parties' rights protection have become stronger and stronger. In 2013, a number of copyright lawsuits fully demonstrated the strong smell of gunpowder between video sites. At this time, through P2P technology to avoid risks, to "do not store content", only provide "streaming media transmission tools" Baidu video and fast broadcast has become the target of public criticism. On November 13, 2013, the China Network Video Anti-Piracy Joint Action was launched in Beijing, Youku Tudou Group, Sohu Video, Tencent Video, LeTV, China Film Copyright Association, American Film Association (MPAA), and Japan Content Product Circulation Overseas Promotion Agency ( CODA), Wanda Films, Light Media, and LeTV Pictures jointly announced “China Network Video Anti-Piracy Joint Action Declaration”, indicating that it will jointly fight against increasingly serious online video piracy and theft of Baidu and fast broadcast. In the “Top Ten Cases of Combating Infringement and Piracy in 2013” announced by the National Copyright Administration, Fast Broadcasting and Baidu Video were together on the list, which involved infringing the copyright of film and television works. Baidu officially stopped the P2P on-demand function of Baidu's new movie release on December 26, and has completely turned off the P2P server since the afternoon of the 28th. On the 30th, Baidu Audio and Video released an announcement through Sina Weibo, saying that since October Baidu video and audio has launched a comprehensive transformation. Under the huge amount of copyright expenditure, many video websites have spared no effort in combating piracy, and there is nowhere to escape. And the network of the regulatory authorities is getting tighter and tighter. This year, China's Office of the Working Group decided to launch a campaign against online obscenity from mid-April to November, “Anti-Population & Middot; Netnet 2014”. On the second day after the news came out, more than 20 online literature websites could not be accessed. In addition to the fast broadcast company, the webmasters who previously attached to the fast-growing industry chain are still waiting for further news. Wang Hua told reporters that some webmasters who are doing film and television websites have begun to seek ways to live by accepting the domestic big video website. This way, the profit of pirated video stations will drop by more than 50%, but they can completely wash themselves. However, Wang Hua did not choose this method, he is looking for a substitute for fast broadcast. According to him, there are already two major alternatives in the market that have a certain influence, namely the fast screen and the watermelon player. The former is a comprehensive desktop management software, but video is its main function, "fast screen seed search artifact" software is its main product; and another watermelon player replicates the mode of fast broadcast products. However, at present, watermelon video is subject to restrictions on the use of people and resources. At present, the download speed is not up to the level of fast broadcast. It is still unknown whether the future can be taken over by the fast broadcast. However, with the strengthening of supervision by relevant departments, an era of this market has shrunk or a foregone conclusion, an era has come to an end. Difficult transformation In the context of stricter online copyright and content regulation, the rapid transformation of the broadcast and "whitewashing" is undoubtedly the right path. In the announcement released on the 16th, the change of fast broadcast mainly focused on three aspects: one is to clean up the pirated version and the bad content in the fast-track video search tool and entertainment weather vane; the second is to invest 100 million yuan in the next year for construction. Genuine content, invested 30 million yuan to support the innovation of domestic micro-movies; third, shut down qvod server, stop video on demand and download based on fast broadcast technology. As the transformation opens, Fastcast will build its own genuine content and channels, continue to maintain the player client, and will increase investment in community mode exploration and hardware development. In an interview with the media, Wang Xin said that the fast broadcast is still present as a player, with its own player, transmission protocol and format, to improve decoding, playback and interactive capabilities; secondly, fast broadcast will focus on buying movie copyright, investment Original online drama. He said that the online drama is similar to the streamlined version of online literature or American drama, from shooting, starting to plot design and traditional TV series. In the future, it will try to add social and e-commerce models to the content. In terms of hardware, at the IDF2014 Information Technology Summit not long ago, Wang Xin introduced a new box product that was quickly launched, “Quick Broadcasting”, in addition to the qvod player, the main products of the fast broadcast also include ““ Play & rdquo; game platform with a smart hardware & ldquo; fast broadcast big screen & rdquo;. However, in the field of content, the fast broadcast started late and there is not enough capital operation. Wang Xin still believes that it is necessary to start from technology and create a different experience for users. In terms of funds, Wang Xin said that the purchase of copyright of 100 million yuan is only the starting point and will gradually increase in the future. In the video of this red sea, Wang Xin believes that “product birth” is still the advantage of fast broadcast compared to other video websites, “Quick broadcast is the birth of products, and the products that are most popular with users are fast broadcasts. The pursuit. ” But it should not be overlooked that the video industry has become a game for the rich, and although the copyright price has returned to rationality, it will still be the biggest cost of each video site. Today, more than one million yuan of a set of genuine film and television dramas, it is difficult for ordinary video sites to bear. It is said that the copyright of a "China Good Voice" sold for 230 million yuan, and the copyright of "I am a singer" is approaching the 100 million mark. In addition, video websites have formed a pattern of multiple video giants such as LeTV, PPTV, iQiyi, Youku Tudou, Sohu Video, Tencent Video, etc., and many users have been circled. It is very good to catch up with the last bus at this time. Great test. This article comes from [System Home] www.xp85.com