Can Windows 8 tablets help Microsoft reverse the situation?

Computer Store News: In 2013, after being suppressed by Apple and Android, Microsoft is likely to turn over the dominant tablet market in 2014. For years, Microsoft has been at a disadvantage. From the PC update cycle to the growing popularity of the tablet market and the decision to purchase equipment, the trend is back to the IT department, which is beginning to benefit Microsoft.

Windows 8 tablet is ready to fight back

A survey conducted by Forrester at the end of 2013 shows that the iPad is the device of choice for most companies that bring their own devices. Android tablets are also very strong in this piece, as for Windows 8 tablets, almost no one is used for their own devices. However, the plan for the next 12 months shows that the Windows 8 tablet has broken through the bottom and straightened to the top.

From a holistic perspective, tablets are replacing notebooks, just as laptops replaced desktops. According to Gartner's latest survey, the global tablet PC market is expected to grow by 47% in 2014, while the Windows PC market is expected to remain stable after a 9.9% contraction in 2013.

The advent of Microsoft Windows 8 triggered the beginning of the PC update cycle, which in turn led to an increase in sales of Microsoft tablets. With the advent of Windows 8, the new computer will no longer run Windows 7.

This means that the IT industry has limited PC update options —— or regardless of Windows 7 will be eliminated and continue to use Windows7 computers, or Turn to Windows 8. If people choose the latter, why not choose a cheaper tablet?

IT department regained the right to purchase equipment?

Of course, all the assumptions about the purchase of a PC or a tablet in the era of the device-owned office are in the IT department. The assumptions are not necessarily inevitable. Such an emerging form, such as “company-owned, personal use”, will allow the CIO to regain control of the “what equipment is used by employees”. The truth is that PCs and tablets with their own devices have great security risks.

Employees don't mind, PC or tablet. They would rather have the company spend money to buy a PC or tablet, rather than paying for their own freedom of choice. Employees want to be a tablet for work and personal use. Virtual Workspace technology ensures that the two activities are separated while maintaining the security of the work-related data and personal privacy content.

What Microsoft has to do is to sell a tablet that doesn't have to beat the iPad but must have some flexibility, especially in a good touch interface, fast access to the media, great apps, and enjoyment. User experience aspect. Now Microsoft's Surface tablet still has a "location split", people don't know whether it is a PC or a tablet computer, business people can only surrender after switching between the two modes.

If Microsoft can solve these problems, it will gain a large market traction and market share in the tablet enterprise market.

Aberdeen Group analyst Andrew Borg said: "On this road, Microsoft has gone about 75%, and I expect them to reach 90% in 2014. If they are correct, they will be the successors in the notebook update cycle. ”