The first company in the innovation workshop was released. The main Tapas mobile phone system

September 9th news, Innovation Plant Chairman Li Kaifu's first investment project Tapas mobile operating system will officially accept the market test. According to informed sources, mobile phone maker Sharp will announce that some of its new mobile phones will be pre-installed with the Tapas operating system this afternoon. Huawei, Haier, Tianyu and other three mobile phone manufacturers will also be strong.

In addition, Honghai, MediaTek and other Taiwanese companies will also support the innovation workshop. At the press conference of the first anniversary of the innovation workshop yesterday, Li Kaifu broke the news. When the Innovation Workshop decided to do the Tapas project, it had already communicated with these investment companies, and there must be cooperation in the future.

The underlying hardware part cooperates with mobile phone manufacturers

It is understood that Tapas is a mobile phone operating system based on the Android platform. It was developed by former Baidu employee Zhang Lei and officially unveiled on the first anniversary of the founding of the innovation workshop. Tapas offers users a wide range of apps and colorful apps, as well as a dynamic photo manager, weather forecast, and music player features.

Tapas project leader Zhang Lei introduced that Tapas provides a solution that includes not only the operating system on the user's mobile phone but also many cloud services. Users can interact with the mobile phone at home, and there is no computer outside. A mobile phone has a good experience.

The average person thinks that the mobile operating system is a very professional field. If you don't get involved, you will encounter many untrustworthy difficulties. In this regard, Zhang Lei said that in fact, the mobile phone operating system needs to be separated from the technical architecture. Where is the difficulty of the Tapas team is to decompose from the user's demand source, what needs this mobile phone user, and then from this Decomposition, how should this demand be met?

“ Is it satisfied with the APP form or with the operating system framework, or is it the underlying hardware form? Through this underlying spin-off, we will focus on our abilities. & rdquo; Zhang Lei said that the optimization of the operating system software layer architecture is the optimization of the user experience layer, the Tapas team will cooperate with more vendors in the underlying hardware, and the team will launch different versions with many vendors in the future.

It is reported that the Tapas mobile operating system project will be established as a company, which is also the first independent operating company incubating in the innovation workshop.

The four major mobile phone manufacturers will pre-install Tapas

It is understood that the mobile operating system is not a pure Internet product, nor is it a product developed by pure telecom equipment manufacturers, but also for the future. The combination of mobile and Internet services, Tapas naturally needs upstream and downstream support in the industry chain. What is certain is that Kai-Fu Lee and his innovative workshop have undoubtedly given great support to Tapas.

When the Innovation Workshop was established, it was supported by Hon Hai Group led by Guo Taiming, Legend Holdings led by Liu Chuanzhi, New Oriental and Chunghwa Telecom and MediaTek led by Yu Minhong. These companies not only brought innovative workshop financing, but also Bring a lot of hidden wealth. Moreover, Kai-Fu Lee has a great influence in the T industry, and can bring great value to innovative workshops and companies.

In the first anniversary of the Innovation Workshop, Kai-Fu Lee launched the Tapas mobile phone operating system, and broke the news that he was going to China Telecom, R&D, and Hon Hai when he was preparing to do this project. The innovation workshop pointed out the direction. Although Kai-Fu Lee did not disclose whether the innovation workshops have cooperated with these companies, he said: “There will definitely be cooperation.

Tapas project leader Zhang Lei said that many of Tapas's cooperation projects are now introduced by investors, and they have signed cooperation soon. He even described the negotiations with “unprecedented fast”. Progress.

According to a person familiar with the matter, mobile phone maker Sharp will announce that some of its new mobile phones will be pre-installed with the Tapas operating system this afternoon. Kai-Fu Lee will have a press conference, which means that Kai-Fu Lee’s first investment project will officially usher in the market. test. It is understood that Huawei, Haier, Tianyu and other three mobile phone manufacturers will also support Tapas, and future cooperation will be finalized soon.

The following is Tencent's interview with Zhang Lei, the person in charge of the snack operating system:

Q: Hello, everyone of Tencent.com! Today is the first anniversary of the establishment of the Innovation Workshop. We are very pleased to interview the person in charge of the investment project of the Innovation Workshop. Mr. Zhang Lei, CEO of Dim Sum Operating System, first asked him to say hello to everyone.

Zhang Lei: Hello everyone, I am Zhang Lei. I am now responsible for the whole snack project. Our company is also about to be established. It is the first independent operation company in the innovation workshop. Our company name is Fengling. view.

Q: When it comes to the mobile phone operating system, the launch of this project has aroused the attention of domestic and foreign media. Can you talk about the operating system of snacks? What is the difference between some foreign operating systems?

Zhang Lei: It is true that the attention to the operating system is better now, but in fact, we did not want to have overheated attention. We hope that everyone will pay attention to what we do. Whether this thing can satisfy the user's needs is very good. I will probably talk about the positioning of the snack operating system and our vision.

For me personally, I highly recommend the concept of product-driven. I don't particularly want to do a product that is "unprecedented in the spring and white, very advanced technology". I don't know what it is. For snacks, I prefer to say that it is a solution that includes not only the operating system on the user's mobile phone but also many cloud services. There are many people who are keen on MAKE— PLAY and pea pods, which we hope to provide. It's a seamless experience. There is a computer at home that can interact with the phone. There is no single computer on the outside and there is a good experience.

How do you say this experience? Our positioning for ourselves is three words “Internet Smart Phone”. First of all, it is a mobile phone. It is very convenient to make calls and send text messages. If the call suddenly hangs up, or the text message cannot be sent out, you may put this The phone fell. Next is a smart phone, we hope that we are an integrator's role, because intelligence means that openness is an acceptable development framework for users and developers, and everyone will experience it later.

The last one is the Internet mobile phone. Now the mobile Internet is very hot. Many people think that it may form a unique business model and a separate network. For me personally, I think this is an extension of the Internet. Mobile is just a reinterpretation of technology and product forms. User needs may have new points of explosion and mining. We also hope that mobile Internet users can use better and smoother.

For example, we can improve the navigation, users can directly enter the navigation bar. And our integration of Facebook and Happy, this website and community is to hope that users have a better experience. We are more willing to turn ourselves into a product-driven company than a purely technology-driven company. We say that the product team and the engineering team must first listen to the concept of the product manager. His design philosophy must be 100% implemented and practiced. Secondly, the innovation of technology, but also to maintain the product experience and user needs as the source, not pure technology and then should be improved.

With such a day of improvement, we believe that the user experience can get a timely satisfaction, which is also the design concept of our entire product, and the capital of our company.

Q: When it comes to the operating system, everyone feels that the operating system will be very complicated and difficult to implement. Everyone will think that this is a huge team to do such a project. Do you have any difficulties in developing the operating system? How do you deal with these difficulties?

Zhang Lei: It is true that the operating system is a very professional field. Before you come in, many of them may be imagined, you will encounter many difficulties, or it is difficult to get there. In fact, after splitting in the technical structure, you will find where the difficulty lies. If you split the product, you will find an operating system.

For such a new field or a field that everyone is very concerned about, Dim Sum is more likely to start with user needs. We will decompose from the source of user needs, what needs this mobile phone user, and then decompose from this, how should this demand be met?

Is it satisfied with the APP form or with the operating system framework, or is it the underlying hardware form? Through this underlying spin-off, we will focus on our abilities. For example, we believe that the optimization of the user experience layer of the operating system software layer architecture, we will cooperate with more vendors in the underlying hardware. In the future, we will find that we have launched different versions with many vendors, which is the use of the underlying capabilities of hardware vendors.

And it is to open up these underlying capabilities to more developers, and to maximize the user experience needs to be perceived by users. At this time, we are our core competitiveness, and the most difficult one, not the very low-level, it is very difficult to solve technical problems. These problems are both ready-made solutions and our experience can be solved.

Q: When it comes to mobile phone operating systems, you have to mention Baidu. You also have such a working experience in Baidu. Is the last choice for the innovation workshop instead of staying in Baidu to do the mobile operating system?

Zhang Lei: I have been in business for ten years. In the past eight years, I have worked in the telecommunications industry. I have been working on the upper layer software from the low-level hardware, including MMS, CRBT, and WAP gateway. At that time, my judgment of the Internet was the future. I should transform from telecommunications to the Internet, but I think there must be a point of integration. I will not leave the wireless industry.

I started to start my own business. I left Huawei in 2008 to enter a new Internet field. After thinking for more than half a year, I personally hope that a more open company like Baidu will work and really accumulate me. experience of. In fact, I also learned a lot in Baidu, and I also got a lot of help. But my personal thoughts about this kind of entrepreneurship have never been extinguished, and even more and more intense.

After the Spring Festival, I wake up at 3 o'clock in the evening and feel that I want to do something. I thought about it for a long time. I called my wife to tell her for more than two hours. She was also awake and I was awake, she Carefully tell me if I want to do it, this may be my entrepreneurial fuse.

In the days that followed, I met a lot of people who helped me. These people encouraged me. So I don't have anything to do this. At this time, I met an innovative workshop. Such an opportunity is very difficult for me to miss, so I started to prepare my own company to start a new industry and new field.

Q: As an entrepreneur, doing a very complicated operating system, how can the innovation workshop bring help to this company? Can you give an example to illustrate?

Zhang Lei: A lot. Before joining, I put forward three conditions for my investors: The first condition I hope that I am an independent company, really accept the test of market rules in the market, do not make a greenhouse flower, this is my investment. People have no problem answering me.

The second condition I mentioned is that I need a very good product manager and a top product manager to complete the company's product-oriented architecture. They asked me what conditions are needed for such a person? I said it is very simple. First, he has to be very self-conscious. The second is very logical. The third is to have very delicate emotions. To be able to perceive yourself, to perceive customers, to perceive the hearts and changes of the users and his team. This way you can design and lead such a great product.

I need such a person, my investor just gave me such a candidate, such a candidate has joined my team to design the entire product, he is a member of our core team, With his help, I believe that I will create a very good product.

The last condition is a very, very small condition, and frankly I don't want our products to be exposed to the media. We also hope that everyone will focus more on our efforts on user needs. Moreover, such products will develop rapidly and flexibly. In this environment, half of the investors actually meet my requirements. I will continue to raise these requirements for the timeline. I am very caring for me as an innovative workshop. And goodwill, my request is basically satisfied, this is the greatest help to me.

Q: During the establishment of the innovation workshop, many industry experts such as Liu Chuanzhi and Guo Taiming were helped. Li Kaifu said this morning that before doing such a project, he had communicated with some hardware manufacturers to do such a thing. How much can you support these investors?

Zhang Lei: Returning to the operating mode of the operating system, in fact, it is not a pure Internet product, but it is not a product developed by pure telecom equipment manufacturers, but also a combination of future mobile services and Internet services. body. We definitely need the great support from the upstream and downstream of the industry chain, and the investors bring us the support of resources.

In the later period, we will release a variety of mobile phones in succession. These mobile phones are recommended by many of our partners. They are very interested in our products and operating platforms, and they are quickly booked together. Cooperation. The launch of the product is unprecedentedly fast, and the product can be come out in a few months. This model is the best combination of the Internet and telecommunications. And the investors here are unparalleled in helping us.

Q: Please talk about the snack operating system. What will your team do next?

Zhang Lei: In the later stage, we will focus on the process of product demand analysis. We are a product-centric team. Now we have completed the initial development. The next step will simplify the user requirements. You don't need to do too many complicated designs. The mobile phones in the market are too complicated now, and we hope that our products are too streamlined.

Q: Simply give an example?

Zhang Lei: For example, the function of setting the background for users, many users want to have a dynamic background, many users do not want to have a dynamic background, hope to have a pure black interface, many times the phone does not take into account such needs, similar We have designed a lot of such small points, we will develop them in the later products.