Make technology easier Windows7 and EeePC perfect match

On November 10th, the pre-installed Windows7 system ASUS Eee family series product launch conference was held in Beijing, Microsoft and ASUS senior executives attended the conference and delivered a speech. Microsoft's next-generation operating system, Windows 7, has just been listed. With the attention and expectation in the industry, what kind of wave will Microsoft's new operating system Windows7 set off? Through Windows7's "personalization" and "simplification" keywords, what are the trends and trends in the Netbook market and even the PC market?

Windows 7, from technical fanaticism to user experience

Talking about Windows 7, from Microsoft executives to ordinary consumers, they are full of expectations for the simple operation and rich experience of the system. Whether it is Windows XP or Vista, or even Microsoft's previous operating systems, all are technological innovation-oriented products, and this is the result of the Andy-Beer theorem that Minhang has led the PC market. (Andy-Bill's theorem means that software developers led by Microsoft eat all the benefits of hardware upgrades, forcing users to update machines, thereby benefiting the entire PC industry chain.)

However, with technological breakthroughs The oriented Andy-Beer theorem seems to be losing its viability in today's PC market. In 2007, Asustek launched its first ultra-portable notebook, the ASUS EeePC, which injected a dose of stimulant into the PC market, which is in a weak situation, and has since opened the emerging market of Netbook. For Netbooks that are obviously different from traditional notebooks and desktops that pursue high configuration, and only pursue a portable, simple, and mobile online experience for users, Vista's hardware configuration requirements are too high, resulting in a mismatch with Netbook. Microsoft has had to postpone the service life of XP to meet the market for the Netbook operating system.

The failure of Andy-Beer's theorem is due to changes in market and consumer demand. Volkswagen users are no longer simply pursuing improvements in hardware performance but are looking forward to a more user-friendly operating experience and a friendly interface. This time, Microsoft's Windows 7 operating system is not only applicable to all PCs including Netbook, but also to understand the core keywords of Windows 7 "personalization" and "simplification", but also to glimpse the essence of Microsoft's new operating system, that is, technological innovation Combined with application innovation, it pays more attention to the user experience and demonstrates innovative technology in a way that is easier for users to operate and use. For Microsoft, from technology enthusiasm to paying attention to the user experience, such a change will undoubtedly applaud consumers.

EeePC, the user experience is the king's practitioner

ASUS Computer Global Vice President and General Manager of Eee Business Unit Hu Shubin said: "We launched the first EeePC in 2007." The concept of “good enough” is our aim to bring consumers different experience from traditional notebooks, which is simple, easy to learn and easy to use. In recent years, we have continued to build on the needs of user experience. Continuously promote the concept of innovation and beauty, and constantly improve the user experience."

Reviewing the development process of ASUS's "user experience needs first", three major steps in three years. Asustek launched the first EeePC in 2007, detonating the thinking of the global IT industry. Through the creation of second-generation and third-generation Netbooks, it is the benchmark for market competition, and it also depicts the trajectory of Netbook's continuous development with market demand.

The first generation of Netbook, represented by the first EeePC701 in 2007, subverts the concept of traditional notebooks, analyzes the needs of consumers, and uses the principle of “subtraction” to create the most practical functions and innovation of consumers. . In 2008, with the rise of other PC vendors such as Acer, Hewlett-Packard, and Lenovo to the Netbook market, the second generation of Netbooks was launched. At this time, the second-generation EeePC takes into account the deeper experience of consumers, meets the mobility and ease of use of consumers, and adds long-lasting power and large-capacity hard disk designs on a lightweight basis.

When Netbook developed to the third generation represented by ASUS EeePC shell machine, its exquisite craftsmanship, stylish personality, thinner body and long battery life make EeePC shell machine from many The product stands out. In addition to the EbePC shell machine's seashell design elements, seamless body and stylish gradient color and other external characteristics, ASUS is implanted in the fuselage with only one business card size, the world's smallest motherboard, its superb The process realizes the all-around performance of small space, high integration, low energy consumption and long battery life.

It can be seen that Asus has pioneered the Netbook market and has been leading the third generation. It has always guided Netbook to better meet the needs of consumer experience and more in line with consumer habits. It can be described as a pioneer and a firm practitioner.

Windows7 EeePC, W·E is a perfect match

Today, with the launch of Windows 7, Microsoft and Asus are sighing with each other's ideas. W·E is a perfect match, perfect match, perfect network experience, perfect energy saving, perfect match, four aspects from design to technology, Microsoft and ASUS executives expressed their mutual understanding The hustle and bustle.

Microsoft Chang (China) OEM Marketing Director Microsoft Changhong said: "In the Windows7 development process, Microsoft and ASUS and other hardware manufacturers jointly explore and jointly develop. Many R & D processes, including the testing process, We all listened to ASUS's many feedbacks and voices. "The characteristics of Windows7 are the improvement of user experience. I think it is a very good product. The so-called 'Eee' is easy to use, easy to learn, easy to play, hope Can bring a new feeling to consumers. I think this concept is very compatible with Windows7."

Mr. Hu Shubin also said, "We developed Eee family products, especially EeePC, and Windows7 The masterpiece fits very well. During the entire R&D process, the engineers development team of both sides, from hardware to software, have very deep cooperation. Whenever we encounter any problems, we will communicate and adjust each other at any time. The ultimate goal is to make Windows7 The Eee family of products brings a new experience to consumers."

Consumer demand, forever perfect partner

Consumer demand is always driving the entire industry chain to mature. From the birth of Netbook, to Intel's introduction of the Atom series of processors, to Microsoft's launch of Windows7. With the increasing proportion of the Internet in consumer life, the trend of user-centered, technological innovation, application simplification, and service intimacy will become more apparent.

This trend reveals the correctness and forward-looking nature of ASUS EeePC's development strategy. From the consumer demand, EeePC, Microsoft, from hardware to software, has formed the best combination of Internet mobile experience. Apply the slogan of Windows7: computer, it's that simple!