Five necessary steps to save Windows 8

Microsoft has invested billions of dollars in R&D and promotion for Windows 8, but it doesn't seem to have achieved satisfactory results. Consumers are not particularly interested in this tablet/PC operating system. I personally think Windows 8 It's a great technology product, but Microsoft must make it user-friendly and business-friendly to get the success it deserves.

Microsoft believes that Windows 8 inherits all the good features of a traditional PC, and also has a touch screen. The user interface and other features of the operating system -- this theory is great, but it also confuses many potential buyers about their concepts and usage.

Many messages from the past few weeks It seems that Windows 8 is not performing well in the retail business. It is also reported that the Windows series operating system sales have fallen by 21% compared with last year since the release of Windows 8.

It's not good news for Microsoft. If you want to get back to the game, Microsoft should probably try the following five necessary measures:

1. Price cuts Microsoft needs to learn to face reality: how many Less consumers are willing to pay a starting price of $499 for a new, unproven device called Surface RT. Know that you can buy the latest generation of iPad for $499.

Buy your product Microsoft must give a good reason. Microsoft will definitely think that Surface RT is excellent -- you can run Office, but for many users, this doesn't matter. iPad is the king of tablet devices, in order to To compete, Microsoft needs to be inspired by Amazon's script, giving up the dream of getting big profits from hardware sales, and turning to the expansion of the platform. In other words, Surface RT is excellent, but it is urgently needed to cut prices.

2. Post Surface Pro as soon as possible Microsoft seems to have made an inexplicable decision: choose to launch Surface Pro after the shopping season, perhaps, this is a concession for Microsoft OEM partners, they can be on Christmas holidays Bringing users a variety of Intel Core-based Windows 8 devices. But it's hard to say whether it can pass the market.

Microsoft CEO Steve · Bauer It has been said that in addition to Surface, Microsoft will likely launch other hardware devices.

Potential customers could have taken purchases immediately after Surface RT went public, but when they heard that Microsoft will soon release another one to run. When it comes to the devices of all traditional Windows programs, they have to wait. In the face of this dilemma, many people may choose Android tablets or iPads. Recently, Microsoft announced that Surface Pro will be officially launched in January 2013. But in January 2013, Now, consumers who want to make a purchase decision are not a good timeframe. And the Surface Pro starts at $899?

3. The rich app store Microsoft Windows App Store now has more than 20,000 downloadable apps, but the symbol is not very big. Although it has cut fruit and more than 300 image apps, it also has major omissions, such as you can't find Facebook or Twitter in the Windows Store. And the trace of LinkedIn's app. Obviously Microsoft has not realized the importance of social products to users. To get users The favor of a content-rich app store is essential, both in terms of quantity, quality and user needs.

4. Unified user experience The main confusion for early adopters of Windows 8 comes from Metro. There is a lack of consistency between the UI and the traditional Windows UI. When users start Windows 8, users see Live Tiles and applications optimized for touch devices and tablets. But you can also open a Windows Explorer. It looks like Windows 7, so the user habitually relies on the keyboard and mouse to operate. The user is confused about how the two operations combine.

5. Deprecate the Metro UI if the above measures are Not working, Microsoft has one last option - to give up the Metro UI, but to adopt a UI called Windows 8 Classic, which has familiar start menu buttons and tasks, while retaining many of the new security of Windows 8. Sex and manageability.

What do you think Microsoft should do to improve Windows 8?