Windows8 new logo is "spit": or into a "brand disaster"

According to foreign media reports, Microsoft unveiled the mystery of the Windows 8 logo last week. Although Microsoft claims that the latest logo design is simple and avant-garde, it has returned to the origin of Windows, but it has been badly criticized by the design and technology circles. .

The new logo for Windows 8 highlights Microsoft's determination to innovate, from the Microsoft user experience director Sam · Sam Moreau in Friday's blog is not difficult to understand this: "Windows logo It's a well-recognized sign, but when we look back, we realize that the changes in the Windows logo can better reflect the design principles of the Metro type. We also feel that we have the opportunity to re-create the powerful features of the previous logos. Connected. ”

In the process of making major changes to the Windows logo, Microsoft hopes to re-emerge in the meaning of the window embodied in the earliest Windows logo. According to Morrow, when the famous design company Pentagram explained its design concept to the new Windows logo to Microsoft, the company's Paula Scher raised a question: "Since your name is Windows, Why use banner design? He said that this is indeed a good question, although some people will be curious about why Microsoft has never raised such a question in the past. Schell later became the designer of the new logo for Windows 8.

Morrow said that the Windows 8 new logo meets several design goals proposed by Microsoft. First of all, Microsoft hopes that this logo has both modernity and classicism. He pointed out that the new Windows logo has the characteristics of airport and subway signs, but given the experience of many people related to these places, this may not be the best choice for users to resonate.

Microsoft also hopes that Windows 8 new logo "true digital", that is, with "humble", but "confidence" design features, this gives the impression that there is a contradiction At the place. In addition, Microsoft expects the new logo to evoke users' enthusiasm for two different things.

Industry analyst Joe · Joe Wilcox writes: "In the 100th anniversary of the tragedy of the Titanic & rsquo; tragedy, Microsoft's changes to the Windows logo seem to be poetic . & rdquo; He said that the Windows 8 new logo has no features, is a "brand disaster".

Although Forbes magazine's ED Kain likes the design of the four blue squares in the new logo —— even if it reminds him of the Finnish flag, he thinks that once with “ Windows 8 & rdquo; letters and numbers are linked together, this logo looks "a mess". He wrote: “This makes the entire design of Windows 8 not have the slightest modernity, and certainly deviates from the simple and intuitive concept advocated by the Windows 8 operating system itself. ”

Art designer Amin · Armin Vit also criticized the Windows 8 new logo: "The font design did not leave a last impression, is by far the most Windows operating system The poor concept is presented, Microsoft is a downright loser. Vic compares the graphics of the new Windows 8 logo to a window of an apartment with a monthly rent of $400, covered with blankets and plastic. We simply can't see the shadow of what Microsoft is pursuing & rsquo;true digital & rsquo; ”

US technology website ZDnet editor Larry · Larry Dignan believes that Windows' previous logo is more like a banner than a window: "I regret that the Windows 8 logo Although I give the window a feeling, I would rather not feel this way. "Time" magazine contributor Harry · Harry McCracken said that the new logo for Windows 8 may be unremarkable, but it is not worth nothing: "I like the new logo, or I don't at least Hate it. ”

McCracken said: "I don't think Microsoft is trying to inspire deep emotions in this way." It's just a simple, low-level image rendering of the Windows concept, expressing the same aesthetics as the Metro user interface. The Metro User Interface is the most important new feature of Windows 8 to date. ”

The British technology website The Register editor Ian · Iain Thomson's point of view may express how many PC users feel about the new Windows 8 logo: "Someone will definitely ask why Microsoft is here." It’s curious to plant so many things. After all, when users buy Windows PCs, they don't care if the logo looks good. Even Apple fans don't care too much about the design of product logos. ”