How does the Windows Store relive with the free Win10 bath fire

Computer Shop News: Are you still wondering if the Win 10 system is reliable? In fact, although the Win 10 upgrade is free, the benefits it creates for Microsoft are beyond our imagination and create opportunities for the counterattack of the Windows Store app store. According to foreign media statistics, in December 2015, the Windows Store added 60% of paid users, of which at least 4.5 times the revenue growth comes from the free Win 10.

Also the app store, Microsoft's Windows Store has been considered far less usable than Apple's App Store and Mac Store. However, since the official release of Windows 10 on July 29, 2015, although it has experienced some setbacks, it has now gradually made the Windows Store look bright.

Curves generate revenue, Microsoft has its own ideas

When Win 8 was released, Microsoft set a long-term plan for the Windows Store app store. Microsoft put Win 8 in the best position, but the Win 8 operating system did not produce the expected big sale for the app store.

With Win 8 continuing to improve, and Win 7 is still the choice of most Windows users, the Microsoft Windows Store app store has been slow. After three years of decline, the Windows Store seems to be gradually taking over with Win 10.

In the past few months, major social software apps like Facebook and Twitter have been updated in the Windows Store. Moreover, major US news outlets such as USA Today and WSJ (Wall Street Journal) have also released new applications in the Windows Store. In addition, Uber and the famous travel website TripAdvisor have released desktop applications in the Microsoft App Store.

In the past, the reason why Microsoft's app store experienced ups and downs, there are many reasons, one of the most prominent is the failure of the mobile side: those famous developers are reluctant to adopt Microsoft's application platform. In order to reverse the trend, Microsoft has released the "Universal Windows Platform", the Island Wood project (importing apps in the iOS system to the Windows Store) and "Westminster Project" (to the website) And the conversion of web games into Windows 10 applications), it seems that Microsoft's approach has begun to pay off.

In the long run, the success of the Windows Store and Win 10 is related. The Win 10 operating system can run on both mobile phones and Xbox One, and all applications rely on an app store, so if you want to use the same operating system to transfer the app to other devices, the desktop app will not be available. not enough.

For Microsoft, the importance of the Windows Store is also to create a lot of revenue: Microsoft and developers in the application of the benefits of the implementation of seven or three. Considering that the Win 10 operating system is free of charge, if Microsoft wants to use the operating system to make money, it has to provide an app that consumers are willing to pay and have value.

The free app does not directly generate revenue for the Windows Store, but it provides an indispensable support, because consumers will open the app store to browse around and search for the APP—— Buying and selling. A free app is like an eye-catching giveaway that always indirectly creates financial resources.

More and more consumers are buying apps from the Windows Store, and this trend will also drive developers to look at Microsoft's application platform. Just a few months ago, Microsoft was still struggling to convince developers to work with it, and now the market that Microsoft uses to open stores can no longer be ignored.

At the end of December, "Black Friday", Christmas shopping, the benefits of developers from the Microsoft App Store on PCs and tablets have doubled. Microsoft itself has also benefited a lot from it. Win 10 currently has about 200 million active users, and in light of optimistic expectations, Microsoft hopes to reach 1 billion installs in 2.5 years.

Win 10's contribution to the Windows Store is increasingly prominent, as seen from the comments of users:

@PizzedOffAmericano After using Windows 10 system, I bought the app in three months than Win 8 I bought more apps in two years. Microsoft is doing a good job and should continue to cheer. With a good app, I am still willing to spend money.

@AdamBoltGC I really like “Universal Windows Platform”. I used to spend money on apps, but now I bought Nextgen Reader here. I think it is worthwhile to spend a single amount of money on multiple devices. I hope that developers can also put more apps on the Microsoft App Store.

Written in the back: When a new thing appears, it is always inevitable to encounter setbacks. This is especially true in the tech circle. Not long after Win 10 came out, some people have sorted out its many shortcomings. It is recommended that computer white not to try it easily, but it turns out that Win 10 is not just an update. Whether we accept it or not, Win 10 plays an important role in Microsoft's long-term strategy, and the performance of the past few months has shown that Win 10 should not be as unsuccessful as the previous generation of Win 8. Maybe after a period of calm, we need to accept the new operating system and accept the Windows Store.