Win10 application development booming love application multi-generation heavyweight mobile game WP version

Computer store news: In the domestic iOS and Android game market competition is becoming increasingly fierce, the industry sighs that small and medium-sized CP is getting into the cold winter, WP market Just sprouting. "Excellent Return of OL" and "Young World of Warcraft" and other excellent mobile game masterpieces have recently landed on the love application platform. At the same time, a number of boutique mobile game masterpieces have also launched WP version, adding a grand masterpiece to the field.

Since Microsoft released Win10 on July 29, the current installed capacity of Win10 has exceeded 140 million units, the installed capacity of commercial PCs is 8 million, and the developer's revenue has increased 4 times. It is expected that Win10 will be in Covering 1 billion devices in the next 2 years. According to third-party research data, WP's global market share is expanding year by year, and its market share in Vietnam, Brazil and parts of Europe has been close to that of iOS and Android. As of November this year, the market share of WP mobile phones in Europe is close to 20%.

The rapid growth of Win10 has attracted a large number of mobile game developers to station in third-party platforms such as Win10 App Store. The country's high recognition of Microsoft will also bring further cooperation between Chinese game developers and Microsoft. A new opportunity, this is the best time for mobile game manufacturers to lay out the WP field. With the help of Win10 regardless of the terminal, unified kernel and application store, the boundaries between mobile and non-mobile devices are completely broken, which not only provides developers with a relatively open platform, but also reduces the risk of software for users. . With the support of Microsoft Eco and Love apps, WP has the potential to counterattack Android and iOS platforms, and the Win10 app store will usher in a development boom.

Love application is one of the earliest third-party application stores in the Windows market in China. Its user scale has approached 100 million, with a market share of 80%, nearly 6,000 cooperative developers, and tens of thousands of cooperative applications. There are many well-known manufacturers such as Nokia, Lenovo, LG, Hisense, Netease, Touch and other excellent developers, Sina and other media. The love application also has deep cooperation with well-known media platforms such as Facebook, Twitter and Google for joint promotion. The application of love is also praised by the industry as “China's Win10 App Store”, which is closer to the needs of Chinese mobile game development teams and players in terms of technology research and development and user experience. Love application CEO Mu Jianxin once pointed out that the love application can help Win10 to land in China and overcome the acclimatization.

With the increasingly fierce competition, the trend of oligopoly is becoming more and more obvious. Compared with the iOS and Android app stores, which are popular in gaming and the new products are difficult to break through, the WP market is still in the early stage of development, and is called “Travel” in the industry. The last blue ocean of the market. The birth of the Win10 system has injected a strong new wind into the Microsoft ecosystem, and the application of the application as the new blue ocean leader in the Windows field has always adhered to the concept of “service, win-win, globalization” and continuously expand WP overseas blue ocean. Expand its influence on a global scale. Love application is not only the pioneer of Microsoft's ecology in China, but also the leader of helping mobile games to go overseas. The application of the butler-style service allows mobile game manufacturers to fully understand Win10 users, and at the same time, it can provide overseas customized services for small and medium-sized mobile games CP, helping them to jointly market the overseas blue ocean market.