Microsoft has blurred brand recognition through Win10 unified platform

Computer Store News: After the launch of Windows 10, Windows Phone also exited the stage. For some people, Windows 10 may be a genius brand concept. After all, Microsoft's naming conventions have been greatly improved, like Windows 10 for Mobile Professional 2015 and Windows 10 with Spartan and Cortana special Xbox. But it also ignores a key point. Just as our parents name us, the biggest role is to quickly identify, even twins have different names. Now for Windows 10, it seems that because of the naming problem, it will cause some trouble.

Imagine:

A“ I have Windows 10, but I am broken. ”

B“ I also have it. What happened?”

A“ When I used Whatsapp to send a message, it crashed. ”

B“ Windows 10 does not have Whatsapp. ”

A“Yes. ”

B“ No, you must use the kinect sensor. ”

A“What kind of equipment do you use?">

B“You know, it is kinect. ”

A“ Wait a minute, my phone needs this?”

B“Mobile? I thought you were talking about Xbox. ”

Without brand differences, technical support can turn into a weird game, who can't decide. A Windows 10 device is not another Windows 10 device that will completely confuse customers.

Windows Phone 10 may (if the screenshot is trusted) distinguish between three SKUs as a name, or Windows 10 Mobile.

Of course, both products can have the same brand, because their difference is not necessary. For example, a 7.9-inch Windows tablet can run Windows, and an 8-inch Windows can run Windows, exactly the same, unless running completely different software, bringing a completely different UI.

Office? We have several versions of Office that can be distinguished by form and function. Maybe Microsoft should call them collectively Office. Office 2016, Office Online, Office Touch, Office 365, why not just call Office? Microsoft is for flexible brand differentiation.

There may be some compromises between Windows 10 PC Professional Business Edition and Windows 10. What else does Microsoft have to do? Find a balance and figure out the similarities and differences between these products.