Microsoft confirmed the acquisition of home entertainment technology company R2

[computer store news] Beijing time on January 10 evening news, Microsoft confirmed on Thursday that it has acquired a small home entertainment technology startup id8 Group R2 Studios (hereinafter referred to as "R2" ;).

The Wall Street Journal quoted people familiar with the matter on Wednesday as saying that Microsoft acquired R2 to strengthen its Xbox business unit. In addition to Microsoft, Google and Apple have been bidding for R2.

And Microsoft confirmed today that it has successfully acquired R2. R2 founder Blake Krikorian will serve as vice president of corporate communications for Microsoft Interactive Entertainment.

Krikolin said in a statement: "It's a pleasure to join Microsoft and become a member of the Xbox team." As an old user of Xbox Live for 10 years, I personally experienced how Xbox meets the needs of users. I look forward to helping the Xbox team continue to grow and contribute to future innovation. R&Dquo;

R2 has been developing TV digital media distribution and display technology, and Krikolin is an experienced digital media entrepreneur who co-founded Sling Media, a set-top box company, and sold it to EchoStar in 2007. .

Industry insiders say that although Microsoft has not explained how it will integrate R2's products and technologies, Microsoft's Xbox business will benefit from R2's experience in the home entertainment market.