Microsoft released 75,000 WP apps in 2012

Microsoft released 75,000 WP apps in 2012

Beijing time on December 28th news, according to foreign media reports, Microsoft Windows Phone Marketplace senior executive Todd Brix said on Thursday that “the number of applications available to Windows Phone users has been more than ever since Microsoft first released the Windows Phone 7 mobile operating system two years ago. ” Microsoft licensed and released more than 75,000 new apps and games in 2012, nearly double the number of apps available for download last year. In addition, app developers have provided more than 300,000 updates to existing apps.

Blix said that on average, every Windows Phone user downloaded 54 apps, but he didn't say how many of these apps are paid apps and how many are free apps. Blix stressed that by adding the following Bing search capabilities to the app store, Microsoft has improved the discoverability of apps in the app store.

Blix pointed out that Microsoft built a new mobile and cloud-extensible platform last year, through which we can better fulfill its mission: to provide a credible , a convenient and customizable application experience, while enabling developers to quickly innovate and gain opportunities. "And he also admitted that the transition phase was frustrating, but assured developers that this was done. & rdquo;

Blix also stressed that while most developers are still developing their Windows Phone 8 apps, the developer’s revenue has been in the last 30 days since the Windows Phone 8 Developer Toolkit was released. It has already increased by 40%. Blix expects that app developers' revenues will continue to rise as sales of new hardware products increase and apps with new features such as in-app purchases begin to be available to consumers. ”

While Windows Phone has seen some encouraging signs in the past year, the platform still accounts for only 2.6% of the global smartphone operating system market. Although Microsoft offers a relatively generous share plan, most developers are still targeting the most popular platforms first, and consumers tend to flock to these platforms. Blix pointed out that "now the opportunity to develop applications for Windows Phone is better than ever." ” However, industry insiders pointed out that Blix's words may not be false, but for other more popular platforms, this may also work.