Once again, the betting Windows staff hopes to develop Android to resell the sales volume

& ldquo; This is the Jedi counterattack, and finally the fight. "For Nokia's three new machines Lumia 920, 820 and 620 released in China on December 11, a Nokia internal staff gave this rating.

Unfortunately, the three new machines that Nokia sees as a straw have not been able to pick up the waves in the market. A 7-year-old mobile phone dealer complained to reporters: "This model is a WP8 system. The previous batch was a WP7 system, and it was not a force. & rdquo; Two weeks before the listing of the licensed goods, they have already started selling the Hong Kong version of the parallel imports of these three models, but the response is flat.

After cooperating with Microsoft at the beginning of last year, Nokia originally hoped to kill a lost market in the iOS and Android-led smartphone market, and grab back lost market share from Apple and Samsung. But now it seems that this decision is causing the Finns to fall into an extremely embarrassing situation, and the road to recovery is difficult.

Soft power is not a life gate

“Lumia”, this is the brand name of Nokia Phone Phone launched by Nokia after the alliance with Microsoft. In Finnish, the representative is <;snow” (Lumi)'s plural, however, Lumia has not yet been able to give Nokia the snow at least.

The above dealer told reporters that "Lumia's hard power is not worse than Samsung's Galaxy. Lumia 820 and Galaxy's star I9300 configuration is similar, the price is also around 3,500 yuan, but the people who came to choose basically Samsung. ”

“ Soft power is not good, this is Nokia's life. & rdquo; The dealer analysis said, "Intelligent machine is no better than the previous function machine, not just can call, send text messages just fine, but also have to play games, can access the Internet. Samsung is an Android system, there are many applications, Nokia is a Windows system, there are few supported applications, and it is not convenient to download. According to the latest official data released by Apple, Google and Microsoft at the end of October, the number of applications for iOS and Android has reached 700,000, while the Windows system has only 120,000, a huge gap.

Even in the view of Analysys International analyst Li Yanyan, the 120,000 still has “moisture”. “The total is only one aspect. The key depends on how many mainstream applications are running and how they are running. The problem is that this seems to be a vicious circle: mobile phone sales are too low, developers have no incentive to develop Windows versions of the application, and the number of applications does not increase, consumers will not buy mobile phones.

Li Yanyan believes that it may take a long time to break this cycle. & rdquo; But the question is, has Nokia, which has been defeated in the era of smart phones, still spend such time? Whether in the global or in the Chinese market, Nokia's 2012 Q3 smartphone shipments have fallen below the top five, with a market share of less than 4%.

Can't rely on Microsoft

In February last year, Nokia, which was beaten by Apple and Samsung, found Microsoft. The alliance between the two companies immediately triggered a shock in the industry.

At the time, Nokia's smartphone had two systems, one was its own Saipan, and the other was MeeGo, which was developed in cooperation with Intel. After the alliance with Microsoft, the two systems were quickly marginalized. The first MeeGo N9 phone to advertise became the last MeeGo phone.

In the following six months, Nokia made a desperate attempt to build a Windows mobile phone. In the meantime, when there was a rumor that Nokia might build an Android mobile phone, Nokia would be the first to rumor, and it was extremely "love" to Microsoft.

But in June of this year, Microsoft released a new WP8 system, which is more functional than the previous WP7 system, but Microsoft also announced that WP7 cannot be upgraded to WP8. At that time, Nokia's WP7 model, which is the first batch of Lumia series mobile phones, was only sold for half a year, and the sales volume was about 7 million units. It can be said that it has just started to improve, and it is expected that it will be ally by allies. For the user, since there is a better WP8 system, it is necessary to buy the WP7 that cannot be upgraded, which directly leads to many of Nokia's Lumia models encounter the bad luck of the price.

What makes Nokia even more embarrassing is that Microsoft actually handed over the WD8's initial rights to Samsung in August, and then HTC, ZTE and other manufacturers have followed suit, indicating that it will develop mobile phones equipped with WP8.

Li Yanyan said, "Microsoft is very clear that it is very difficult for Nokia to quickly increase its share of Windows systems, so it is necessary to unite more vendors." ”

The question is, why is Nokia not trying to use both Android and Windows platforms like Samsung and HTC?

The aforementioned dealers are puzzled by this. "Nokia quality is good, the repair rate is low, and there is still a appeal in the minds of consumers. If you switch to Android, you still have a fight with Samsung." . & rdquo;

& ldquo; This is really too strange, it is difficult to understand, & rdquo; Zhang Yi said with emotion, "This is technically no threshold, a cottage mobile phone factory with only 10 people, spend half a You can build an Android phone in a month. ”

Not understanding is not only bystanders, but also Nokia employees. In an internal survey, 75% of employees agreed to develop Android phones to regain sales. Although the Android camp has become a competition for the Red Sea, but the future of the Windows camp is blurred, more people still feel that Nokia may wish to give themselves another choice.