Win8 sales will rebound strongly

Computer store news:

The current sales situation of Microsoft Windows8 operating system is very clear: weak and disappointing. The biggest problem facing Microsoft at present is whether the sales of the system will rebound in the coming year. The answer is yes. Almost anywhere, there are reports of poor sales of the Windows 8 operating system. The IT website Computerworld reported that ODM indicators for Asian computer manufacturers under Topeka Capital Markets show that Windows 8's recent sales have been sluggish. These computer manufacturers produce products for companies such as Dell and Hewlett-Packard.

Analyst Brian White wrote in a report to clients that sales of computers in October rose 2% from the previous month, and our initial estimate is 5%. And said that the PC market will still face continuous challenges. PC sales cycle further declined, sales in October shrank 13% compared to the same period last year, and the shrinkage rate in September was 9%. & rdquo;

He said that Win8 sales are much lower than expected before January.

White is not the only analyst who holds this view, Microsoft observer Paul Thurrot said, "Windows 8 PC sales are much lower than Microsoft's internal estimates, and Microsoft believes Windows 8 sales are disappointing. "Market research firm Forrester Research analyst David Johnson found that during the Windows 8 system release cycle, the number of business users who purchased the operating system was about half that of previous Windows 7. Before the release of Win 7, 49% of Forrester's North American and European IT hardware buyers purchased Win7 systems. In contrast, only 24% of enterprise users are interested in Windows 8. Newegg, a consumer electronics and PC network retailer, also said that Windows 8 and its hardware products are selling slowly.

What will happen in 2013? Merle McIntosh, senior vice president of product management at New Egg Group, expects sales of Windows 8 upgrades to improve from mid-2013.

David Johnson said that considering the pre-release survey of Windows 8, the penetration rate of the operating system among enterprise users is expected to improve in the coming year.

Computerworld columnist Preston Gralla said, "In 2013, some corporate users might adopt Windows 8 systems." ”

The current sales of Windows 8 are undoubtedly slow, and its performance next year may improve. If it fails to improve, Microsoft will probably face real problems.