Win8 is really a lifeline for Microsoft?

Computer Shop News:

Zhang Yaqin, senior vice president of Microsoft, said that Windows 8 is very powerful and spans all kinds of platforms. Success is only a matter of time.

On November 17th, Microsoft just released the world-famous Win8, and it ushered in a bad news for the future of the new system and Microsoft's future. — worked at Microsoft for more than 23 years. "Father of Win 8" Steven · Steven Sinofsky announced his departure.

In the IT world that has been messed up by Apple and Google, Windows 8 has become a lot of IT tycoons. "Life-saving straw": PC makers who are screaming under the impact of tablet PCs, hope Intel, which was defeated by Ultrabook, was defeated by iOS, and the mobile phone manufacturers of the Android camp, which are running out of iOS, even Microsoft itself.

However, the father of Win 8 suddenly left, implying what? Can Windows 8 become Microsoft's salvation?

The father of Win 8 flashes

Sinowski joined Microsoft as a software engineer in 1978 and has been working at Microsoft for 23 years. Microsoft's current product, Office and Windows, is responsible for him. R & D, in the hearts of Microsoft people, he was once considered a well-deserved successor to Microsoft CEO Ballmer.

” Well-known IT observer Xiang Ligang said in an interview with China Economic Weekly.

Sinowski then sent an internal email to Microsoft employees explaining why he left. He said: "Someone may have heard some words about catching the wind and catching the eye. I can assure you that these statements are not true. Resignation is a private decision, not like some people have analyzed and interpreted. ”

Zhang Yaqin, senior vice president of Microsoft and chairman of Microsoft Asia Pacific R&D Group, told China Economic Weekly: "This release of Win 8 has preview, regular, professional, enterprise, RT, mobile A series of versions such as WP8, but their kernel is the same. Win 8 is not a simple system upgrade as in the past, but a system that can run across platforms on mobile phones, PCs, tablets, TVs, etc. This is the biggest highlight of Win 8. ”

For many PC manufacturers, this means that with Win 8, they can also produce tablets, and at the same time, this tablet has the performance of a PC.

With innovative cross-platform operation and cross-platform development, Microsoft hopes to replicate the glory of the PC field with Win 8.

Microsoft is weakening

Microsoft's system plus Intel's chips form the Wintel camp. This camp has supported many PC manufacturers.

As of the end of June 2012, Microsoft’s revenue was $737.23 billion and net profit was $169.78 billion. Its rival, Google’s 2012 earnings report, showed total revenue of $22.86 billion at the end of June. The profit was $ 5.68 billion.

However, seemingly glamorous numbers cannot hide Microsoft's declining stamina and lack of innovation.

In the 2012 International Consumer Electronics Show, Ballmer demonstrated that the smartphone with the Windows Phone 7 operating system had failed and could not be solved. Later, he had to change his mobile phone for him. In the eyes of the industry, this seems to be Microsoft's "the death knell".

Microsoft has had the same glory days as Apple. In 1995, when Windows 95 was released, in order to take the lead in buying a genuine operating system, many people began to queue up at the door of the store from midnight. The scene and the fanatical fruit powder after the press conference were waiting in line for the new product.

However, the over-preferred preference for the Windows operating system has left Microsoft with a lot of opportunities in other areas. The success of the Windows system has also fueled Microsoft's complacency.

In 2001, Apple released the iPod music player, which quickly became popular. Microsoft did not launch its own music player Zune until November 14, 2006. Just 45 days after the launch of the device, Jobs released an artifact iPhone that changed the entire communications industry. Zune quickly lost and disappeared quietly around October last year.

When Apple introduced the iPhone, Ballmer ridiculed: "The iPhone has no chance to gain a lot of market share in the market. ” When Apple introduced the iPad, Ballmer also sneered at it. For Google, Ballmer once said this: "Google is not a real company, at best it is a mess that even you can't figure out what you do." & rdquo;

However, now, companies that have been damaged by Ballmer have already quietly caught up with Microsoft.

Google currently has $50 billion in books, and Apple’s book capital has exceeded $100 billion, while Microsoft has only $58 billion.

The development of the tablet is to quickly push the PC business that Ballmer once proud of to the abyss. According to data from Gartner, the authoritative research organization in the United States, in the first quarter of 2011, global PC sales reached 84.3 million units, down 1.1% year-on-year. This is the first decline in PC sales since 2009.

Windows 8 will be "Lifesaving Straw"

& ldquo; Microsoft's Wintel model has passed its peak, and in the mobile Internet era, it has become incompatible with reality. If Microsoft is just launching a new system, and hopes to go back to the old path, there is nothing new, it is difficult for Microsoft to return to the formerly high-profile position. ” "China Computer Education News" editor-in-chief, "Ten Years: Microsoft Dynasty Crisis" author Jiang Hongjun in an interview with the "China Economic Weekly" reporter analysis.

In fact, early Microsoft had developed some products with far-sightedness, but all of them died because of the miscalculation of executives. In 1998, Microsoft developed a product similar to today's touch-screen mobile phones, but Gates did not like it. He said: "The interface of this thing is not like Windows, there is no touch screen, and even Office can't use it. ”“ Because of this sentence, Microsoft gave up an opportunity to lead the IT industry. & rdquo; Jiang Hongjun talked about such a past. “Until later, after Steve Jobs invented the iPhone, Microsoft realized that the original smartphone was not a simple PC+ phone. More than 10 years ago, he had the opportunity to control everything. In addition, Microsoft faces a more realistic problem: "How do users re-accept a new system that is not already familiar with the Microsoft operating system?" & nbsp; Jiang Hongjun told reporters, "Users are actually very lazy, if the new system is not easy to learn, no matter how good it is, they are not willing to take the time to learn." In this way, in fact, Microsoft's biggest enemy is itself. Its predecessor, Win 7, has a lot of market, and everyone can use it well. Now it's time to re-accept a completely different Win 8, unless you have a great user experience, it's really hard to say. ”

Perhaps, PC vendors are aware of this problem, the reporter noted that HP recently provided a "Win 8 Getting Started Guide" application in the Windows Store, supporting 23 languages.

However, Zhang Yaqin is not worried about this. He told reporters: "Although Microsoft has reversed its fate through this layout, it will take some time. However, slow is fast, Windows 8 is very powerful, across a variety of platforms, when you gather a lot of developers to serve themselves, but also have a good platform, in fact, the future has been fixed, success is only time problem! ”

Microsoft Logo Operating System

September 1981 Windows 1.0 Preview

November 20, 1985 Windows 1.0

Microsoft First Attempts to perform a graphical user interface on the PC operating platform.

May 22, 1990 Windows 3.0

There are many improvements, but there is still a lack of multimedia and networking features.

Windows 24, August 24, 1995

With a more stable and practical desktop graphical user interface, it has won great favor from users Position lays the foundation.

June 25, 1998 Windows 98

is called "The best job, the best game" operating system.

February 17, 2000 Windows 2000

Added new features such as NTFS file system and EFS file encryption. Mainly for business.

September 14, 2000 Windows ME

In terms of functionality and stability, ME is also Microsoft's worst operating system upgrade.

Windows XP, October 25, 2001

Another major milestone after Microsoft's Windows 95 and 98. Both ease of use and stability have been greatly improved, while multimedia features and network support have been further enhanced. ?

January 30, 2007 Windows Vista

A new graphical user interface is used. However, software and hardware vendors did not launch Vista-enabled products in a timely manner. Negative news was skyrocketing and sales were seriously affected.

October 25, 2012 Windows 8

Announced compatible mobile devices, seeing Apple's iOS and Google's Android as Windows 8's main competitors in the mobile space.