"The mobile operating system does not currently form a big situation, and Google android system has the potential to stand out. Baidu can not expand its wireless search business in the case of Google operating system wins, in order to change the passive situation, Baidu development mobile phone operating system is very necessary. "
Wang Gang newspaper reporter from Beijing
Google android operating system prosperous in the world, so that Baidu is very jealous.
Recently, news that Baidu is aggressively recruiting, launched the operating system. However, the outside world is skeptical about whether Baidu has the technical strength and development prospects of developing mobile operating systems.
Market participants believe that all this action seems contrary to Baidu always advocated focus, perhaps because after Google retreated to Hong Kong, Baidu so steady a position Internet search leader, the Web search market share reached 70% of the More, so I hope to improve myself through diversity.
as the mobile operating system's "long overdue" who, Baidu is undoubtedly ulterior motives, but to accelerate the speed of the layout of the mobile Internet field.
Guo gaze intently surgeon
mobile operating system, according to Baidu insiders say, Baidu operating system strategy in early July has just finalized strategy, the project is still in the preparation stage. At present, Baidu has launched a large-scale excavation operation.
2010 In April 2009, Google (China) former vice president Wang Jin Engineering Research Baidu as vice president in charge of technology. In May, Zheng Zibin, technical director of the original engineering research institute of Google (China), became the director of Baidu's product marketing department. It is understood that Baidu has also begun to “dig the wall” from major Internet companies. Some companies’ wireless technology R&D personnel have received Baidu’s headhunting calls. This year, Baidu’s total number of social recruitment positions is four times that of the past three years. The recruitment positions include wireless Internet back-end R&D engineers who are proficient in Linux/Unix platforms.
in a conference call after the earnings release second quarter on, when asked whether Baidu will launch a mobile operating system, Baidu chairman Robin Li to products under development can not be published in advance on the grounds, called "can not be confirmed Or denied."
Baidu companies have also been "kept secret", "news about Baidu developed mobile operating system is the online rumors, we have not announced any plans related to this." Yang, deputy director of public relations told Baidu Time Weekly reporters, attitude is also very "fuzzy." The United States has learned Mr. Xuyang Ren, vice president of Baidu recommended Weekly Times reporter in an email contact Public Relations: "They made arrangements for mobile business owners to answer your questions."
It is reported that Baidu has established a low-key Mobile Internet Division Focus on mobile Internet business development.
As for who will lead the research and development Baidu mobile phone operating system, there are two versions: One theory is that just joined Google, led Wang Jin member-led system, another way is by Baidu Systems Technical Director Shao Hui is responsible.
However, Baidu marketing stakeholders Die Zeit, told reporters, "Wang Jin resume show, after he went to Baidu is responsible for advertising and commercial search business, while Systems Division Shao Hui is located literally not shown as only responsible for ERP maintenance, server operation and maintenance, etc., without any contact with the operating system research and development. so the two can not be the person in charge of the project. "stakeholders
from Baidu to leave According to Time Weekly reporter, "The most likely to be the head of the operating system project is Guo Wei, one of the seven founders of Baidu." Guo Wei and Cui Shanshan took over the work of the retired CTO Li Yinan, which is the core of Baidu's technical system. Characters, both of which are veteran characters, responsible for vertical search and web search. According to him, "Baidu wireless Internet sectors, including Shao Hui Systems Division had to work to Guo gaze intently report."
intended wireless Internet service
but these people are not optimistic about Baidu to develop mobile phone operating system, he said: "this is perhaps Baidu in balloons to Baidu current technology strength, is unlikely to make technical strength to do the operating system, can dry into hard to say."
Li Last year, I told the Wall Street Journal that I hope to launch an operating system similar to Google ChromeOS. "May be provided by the operating system for users value-added services to provide greater convenience, while being able to expand the market share of Baidu in the wireless Internet business."
Li proposed to the Google "designated foreign and rule 2012" last year The ambitious goal has begun to accelerate the layout speed in the mobile Internet field.
Back in 2004, Baidu has the layout of the mobile Internet, with the maturity of mobile network conditions, user habits, and other conditions of phone functions, from the initial WAP posted it, know WAP start, and now the "Pocket Baidu and Baidu's mobile phone input method, Baidu map, etc. At present, Baidu's mobile search application market in the mobile Internet field has basically established a leading position.
Analysys International data show that the second quarter of 2010 Baidu wireless search market share to 34.33 percent is an industry leader.
Mr. Xuyang Ren said: "Mobile Internet is an important part of the future strategy of the company Baidu, Baidu hopes to continue after the traditional Internet, play an important role in the mobile space, open to the idea of integration, with operators, content production who, handset manufacturers, software service providers to work together to promote the development of the mobile Internet industry. "
in addition, Baidu and mobile phone chip maker MediaTek (MTK) signed a strategic cooperation agreement to jointly research and development based on MTK Search service for operating system platforms. In August 2009, Baidu first proposed the concept of "box computing" similar to the services of the Apple App Store, which provides or links all web applications and services.
June of this year, "box computing" Association for the promotion Baidu Baidu and Symbian operating systems in SymBian. Li Yanhong also revealed that Baidu is negotiating with mobile phone manufacturers using android system, trying to put in Baidu search box.
Credit Suisse analysis report that Baidu developed mobile operating system released the news, may be to stimulate the stock, responding to external challenge to its growth is not high, no new profit growth point. Internet analyst Lubbe
Die Zeit reporter said: "The current mobile operating system did not form a dominant situation, and Google android system there is the potential to stand out in the case of Baidu could not win the Google operating system. under expand its wireless search business, in order to change the passive situation, Baidu developed mobile operating system is very necessary. "
chance that the low-end market
currently, the mobile terminal operating system In the field, Apple's iPhone platform and BlackBerry's proprietary platform dominated. Although the Nokia SymBian system is widely criticized by the outside world, it still sits firmly in the top spot of the smartphone operating system. Google android system is developing rapidly, and it has become the first system of mobile terminals. Baidu’s launch of the mobile operating system at this time seems to be “slow late”.
industry on Baidu mimic Google to develop mobile operating system is also considered questionable.
Internet industry experts believe Wang Bin, Android platform, Google is not the independent research and development, but molded products obtained through the acquisition of a mobile platform company. And Baidu is weak, and the mobile operating system is not an independent product, and it needs the cooperation of the entire industry chain. When the android system was released, Google invited the world's major mobile phone companies, operators, program developers, and chip makers to join the android alliance. "Baidu's products can move the whole industry chain to join their mobile operating system? This is an open question."
In addition, Baidu has missed the mobile phone operating system to do the best time.
mobile operating system is a big project, only to have with the industrial chain, a large number of third-party client software to be able to succeed. The establishment of the entire industry chain takes time, at least 2 years. "After 2 years, android is estimated to be equally divided with SymBian. Where is the location of Baidu's mobile operating system?" Wang Bin said.
therefore Some commentators believe that Baidu only chance in the low-end market, Baidu can use in the country's influence and capital strength, covering a portion of the small mobile phone manufacturer, said that more direct, low-end domestic Mobile phone + cottage machine.