Microsoft Win8 failed to declare

Computer Shop News:

In recent months, a huge gap has shrouded the dealers in Zhongguancun. As the vane of the entire Chinese PC industry, Zhongguancun always feels the market's acceptance of new products in the first time. They had a high hope for Win8
, and hoped that this new product would drive the PC to change the tide, but Sohu IT found that the shipment of Win8 was pitiful by visiting the Zhongguancun store. Similar to the scene of the cold sales of Vista in the past, Microsoft's Win8, which has been in business for several years, is suffering from a cold reception from consumers.

One of Lenovo’s channel vendors, a sales engineer from Tianyou, told Sohu IT that Win8’s shipments are very small and are expected to account for 20%. Optimistic figures. In the channel of God's brilliant display, the store is basically based on win7.

As the authorized agent of Dell, the person in charge of Beijing Hongri Xinxin Electronic Technology Co., Ltd. recommended several best-selling books to Sohu IT, but none of them is win8. For the commercially available win8, the person in charge said that Win8 is not easy to use, the key is that consumers are already familiar with Win7.

But the PC represented by Win8 is not generally contradicted, and has begun to be favored in some special product lines. ASUS's first-level agent, a person in charge of Shenzhou Tianhai, told Sohu IT that Win8 sold well in the ultrabook. But in general, sales are average.

Data from Intel's official confirmation shows that the market sales of Ultrabooks are within 5%. So, what is the cause of the slow sales of Win8?

One is that PC manufacturers are clearing inventory. Zhang Yongli, vice president of Microsoft Greater China and general manager of the Consumer Channels Division, mentioned that Win8's real sales window is in the cold. The reason is that consumers have been clearing inventory before. But the actual situation proves that the cold has not brought changes to Win8.

The second is the user experience. Microsoft intends to eat the touch bonus created by Apple, but it is clear that users have not brought the touch experience on the tablet and mobile phone to the laptop.

The last possible reason is that PC makers are not active at all. The reason for not being active is also obvious, and the long-term monopoly has caused Microsoft to be the only one. This also gave Microsoft enough voice to make an operating system price. In addition, since the end of 2012, Microsoft has carried out a new round of price adjustments, significantly adjusting the licensing fees, PC manufacturers are miserable, so PC manufacturers do not support Win8 is also reasonable.

An obvious example is that a person in charge of Beijing Hongri Xinxin Electronic Technology recommended a cost-effective desktop to Sohu IT. The reason why this computer can do cost control is It is because it uses a non-Windows operating system.