Microsoft said that the second generation of Surface will be pre-sold

Computer Store News: Last month, Microsoft released two second-generation Surface tablets, and then launched a pre-sale campaign for new products. Then, there was a rush of news about the new pre-sale market. Now, Microsoft claims that the second-generation Surface pre-sale is about to be sold out. Well, what is the specific situation? Let us analyze the past experience and let time speak.

As early as last year, Microsoft had news about the sale of Surface, and such news will undoubtedly help Microsoft cover up the embarrassment caused by the sales dilemma of the first generation of Surface RT.

Obviously this time, Microsoft has played such a gimmick. Last Wednesday, Microsoft said on the official Surface blog: 64GB version of Surface 2 and 256GB, 512GB version of Surface Pro 2 will be sold out, and 128GB version is currently out of stock.

Aside from all other factors, I have to admit that such a gimmick is a great marketing method. But conversely, perhaps the pre-order sale does not represent how strong and strong the demand for the second-generation Surface in the market. Maybe this just means that Microsoft doesn't actually prepare too much inventory for pre-order. Once Microsoft increases its supply, it may not be a long-term sale of products. As a commentary on CNET last Friday, the first generation of Surface RT also had this situation, the result is that Microsoft is too optimistic, launched a Surface RT tablet far beyond the market demand. This led Microsoft to announce in July last year that Microsoft will invest 900 million US dollars to solve the excess inventory problem of Surface. In the end, however, Microsoft only received $853 million in revenue from the first-generation Surface, and was unable to make ends meet.

Therefore, when we are faced with the sale of Surface 2, we may wish to think more about what kind of situation will happen to such a message. Of course, we can't deny that there is such a possibility. Perhaps Microsoft's certified sales data indicates that the market demand for the second-generation Surface is really good. After all, compared to the first-generation Surface Pro, the Surface Pro 2 is equipped with the Intel Haswell processor, which has better performance, longer battery life and runs Microsoft's latest Windows 8.1 operating system. In addition, the previous report said that the United States Delta Aviation will equip its 11,000 pilots with a Surface 2 tablet running Windows RT operating system within 2 years. When it comes to Surface 2, it is even thinner and lighter than the first-generation Surface RT tablet. It is equipped with a more powerful NVIDIA Tegra 4 quad-core processor, equipped with a 1,920x1,080 resolution screen, and the display is comparable to Surface. Pro. Still, considering the ambitious Microsoft partners—HP, Dell, Sony, Asus, Lenovo, and Acer—they also launched a series of competitive products running the Windows 8.1 operating system. We have to give us a cautious view of the market prospects of Microsoft Surface products.

But unfortunately, so far, Microsoft has not released specific pre-sale data. A Microsoft spokesperson also declined to comment.

It is reported that Microsoft will officially sell Surface Pro 2 and Surface 2 on October 21 (the offline retail terminal will be sold on October 22). After the official launch, whether the second-generation Surface can live up to expectations and fight for Microsoft in the highly competitive tablet market, let us wait and see.