Microsoft's price reduction implementation of Windows RT tablet is not reliable

Computer store news: J.Gold Associates founder and chief analyst Jack · Jack Gold (Jack Gold) recently published an article on venturebeat.com, pointed out that Microsoft lowered Windows RT The practice of tablet prices is not feasible. What the company needs to do is stick to a system, maintain innovation and improve the user experience.

The following is the main content of the article:

It is rumored that Microsoft is considering significantly reducing the price of Windows RT tablets to stimulate sales. Considering that RT sales are not good in the face of fierce competition, Microsoft's move is not surprising. However, I think it is the wrong way for Microsoft to pursue longer-term success in the tablet field.

In the field of tablets, Microsoft has lost focus. Why does the company want to "simplify" its operating system to please users who are used to the full Windows operating system experience, features and features? If Microsoft believes its operating system cannot compete with iOS or Android, the company should make adjustments directly. Microsoft can't compete with Android in terms of direct costs, and it shouldn't try.

The way Microsoft wins is to be a premium brand (like Apple), not a low-cost solution. The company needed to introduce a range of features that everyone wanted and needed in tablet products, and ensured that these features performed well in the full version of Windows 8, including application compatibility (free gift & ldquo; castrated version) Office applications and restricting backward compatibility are not successful strategies).

In addition, Microsoft needs to create a good user experience —— no one will complain that it is too complicated or unfriendly, and build a strong brand to attract users in the consumer field.

How should Microsoft do this?

- Stick to a system and undo RT;

- Focus on creating the Windows 8 Pro experience that users want. (If you need, launch the tablet version of Windows Home, but keep its full compatibility);

-Work with Intel and OEMs to make the price of Win8 tablet competitive with Android (not low) End, but high-end);

- Create a reward mechanism for OEMs, as it has done in the PC field. This will drive innovation in the market.

The most important thing is to create rewards and user communities through a fast, fully compatible, attractive and affordable device. Surface (not Surface RT) should be the flagship product, but its pricing is too high and does not indicate its difference. This device can be a flagship product, but it does not carry the entire market.

To be honest, RT is a reaction, not an innovation. Give users an innovative experience they like and they will be impressed. If Microsoft really believes that Windows 8 is the future direction, then the company needs to continue this path. Otherwise, the company needs to rebuild the architecture and/or modify its operating system. The compromise made in RT to protect its installation base is unreasonable.

Microsoft, you are at an important decision point. The choice is in your hands, you still have a high brand awareness and a large number of users. Listen to your needs, innovate and move on.

Microsoft can still win a large share of the tablet market, especially since the game is still only in its infancy. But the company needs to better understand why users want to buy a Windows tablet. Microsoft needs to stick to its "an operating system" idea. The company should work with partners to make this idea a reality.

Intel has introduced chips that are competitive in terms of battery life and performance, and can compete with ARM chips in terms of price. OEMs will try to seize this opportunity to create competitive and creative products. However, the information Microsoft sent to the market did not help.

So, Microsoft doesn't need an ARM tablet for Intel chips right now. To be honest, few users care about what chips are used inside. Microsoft needs innovation and improvement, but not through the launch of "castration" products. Small shares in the high-end market and better quality products are better than a large number of disillusioned and disappointed users.

Android will have a huge sales volume, but it is difficult to make a profit at the low end of the market. Microsoft should focus on the rest of the market.