New touch screen devices will also boost Win8 sales

Computer store news: According to Reuters, Microsoft's Windows department chief financial officer Tami · Tami Reller said in an interview recently that Windows 8 has achieved a "good" start in the next few months. With the launch of new touch-screen devices and the improvement in Microsoft's retail strategy, its sales will increase.

Microsoft's flagship product, Windows 8, launched on October 26 last year has not caused a stir in the technology industry. As of early January, it sold more than 60 million licenses, consistent with the performance of Windows 7 three years ago.

& ldquo; We are just getting started, there is still a lot of room for growth. & rdquo; Lehr said during the interview. “ Touch screen notebooks and dual-use tablets, we just started to see the emergence of these products, in the next few sales quarters, we will see a variety of models and price options for such products. &rquo;

Lehler pointed out that new tablet products from Acer and ultra-thin notebooks from Hewlett-Packard can occupy a place in the mobile computing market dominated by Apple iPad and Google Android.

She believes that the newly listed equipment will be able to fully meet the needs of consumers for Windows 8. Partly because of the tight supply of touch-screen components, the market's most popular equipment supply during the holiday shopping season was insufficient, and Windows 8 demand was affected. “During the holidays, the supply of specific equipment is quite limited. Many of the most attractive Windows 8 products are sold out. ”

Surface sales have not been announced

Microsoft has yet to announce sales of its own brand of Surface RT since its launch with Windows 8, but according to market research organizations According to data released by IDC last week, Surface RT sold 900,000 units in the first quarter. The figure is far below analysts' initial expectations, and it is not worth mentioning compared to Apple's iPad sales of 23 million units.

Another version of Surface Pro will be available this weekend. It uses Intel chips and can run all traditional Windows programs, which may be more attractive to businesses. Relais has been using Surface Pro for the past two weeks. She said, “This product is capable of running Excel and you will see sales soaring. ”

According to a survey released by market research firm Forrester Research on Monday, only 2% of the world's “information workers” use Windows tablets to work, but 32% said they are willing to buy one as their Office tablet, which brings 200 million units to Surface and other Windows tablets.

One of the big selling things about Surface Pro is that it supports the entire Office suite of applications, which means it can be used as a full-featured PC. Microsoft has not yet released an Office version for the iPad, although many expect it to end up doing so.

Collaboration in the post-Sinovsky era

Relais has been with Microsoft for 12 years and is currently responsible for the finance and marketing of the Windows department, while Julie · Larsen - Julie Larson-Green is responsible for the technical work of the department. Rele and Larsen Green took over the department in November last year after Windows director Steven · Steven Sinofsky suddenly left.

Microsoft hinted that Sinowski's successor will focus on product integration and highlight cross-departmental collaborations that have not been done well in the past, especially Windows and Office.

“I am happy with our relationship with the Office team now," said Lehrer, and Julie and I are working closely with the Office team. When Stephen took office, everyone worked closely together, and today's cooperation has become even closer. "Lehler pointed out that when Sinofsky took office, cooperation between various departments has already started, such as Bing, Xbox, Office applications for Windows 8, close to the server and tools departments. Collaboration has also led to various cloud services in Windows 8.

When Sinowski's departure was announced in November last year, Microsoft CEO Steve Ballmer stressed in an internal memo that “drives collaboration between Microsoft teams”. The new goal, which shows that the company has not done well in terms of departmental cooperation.

& ldquo;Steve's mean, & lsquo; Let us continue to strengthen cooperation on the basis of the original, & rsquo; & rdquo; Lehrer said, & ldquo; and this is happening. ”

Improving Retail Strategy

Last quarter, Microsoft spent hundreds of millions of dollars on marketing Windows 8 and Surface, but according to Reuters’ survey of shoppers in mid-December, Customers such as Best Buy's third-party stores prefer Apple and Android products.

Some PC industry professionals have privately complained that Microsoft is not doing enough to train salespeople to buy Windows 8 new products.

“I think we can do better, we will work with retailers to make improvements,” Lehler pointed out, “that’s not the criticism of our retailers. However, we will definitely make improvements in retail to enhance the customer shopping experience. & rdquo;

Overall, Lehrer is satisfied with the 90-day progress since the launch of Windows 8. “We have made a good start, but we are just getting started,” she said. “We have a lot of optimistic reasons. ”