Nowadays, there are more and more online stores. After opening, how to make your store get a good ranking in search engines is a concern of many online business friends. Xiaobian to teach you how to use keywords to improve the online store rankings, the following provides nine strategies to optimize the online store baby keywords. Strategy One keyword should not be too broad. For example, you are selling some daily toilet water skin care products, but you often have to locate the product name keywords in the "beauty products" and "something daily" & some other general On the keyword, when the buyer searches for your product with the word “beauty product”, how much probability does he have to buy your toilet water and skin care products? The more broad keywords are generally competitive The more intense, how much can you keep your products in the top of the search results? Strategy 2 Avoiding Competition and Accurate Positioning This strategy can be seen as an extension of the first strategy, because you choose non-broad keywords to effectively avoid the fierce competition, and accurately position the product with “Lover” "This is a broader keyword and "Valentine's Day gift", the result of this relatively non-broad keyword search is that "Valentine's Day" is highly competitive, and the search results are far more than "Valentine's Day Gifts". Much more, at the same time, people who search for "Valentine's Day" are not necessarily buying Valentine's Day gifts. If you are selling gifts, which keyword would you choose? Strategy 3 uses extended keywords to expand keywords in mainstream search engines (Baidu and GOOGLE, etc.) optimization industry is called long tail keywords, that is, those that are longer, less used, but can also bring you some buy Home keywords, such as I am selling gifts, then zodiac gifts, boys and girls gifts, dating meeting gifts, couples Valentine's Day gifts, etc. are all extended keywords, although most people do not use these and used to "birthday gifts" And “ Valentine's Day Gifts, but how many products you can get a good ranking under these popular keywords, even if there are a lot of things, you should use extended keywords appropriately, after all, expanding keywords is easy to arrange good nouns. At the same time, buyers who search for your products with extended keywords must be the potential of your product to be the most likely to buy your product. Strategy 4 Good keyword combination What is a keyword combination? It is a product that chooses a variety of different keywords and then combines them so that the product can appear in the results of multiple keyword searches, increasing the exposure rate of the product. My choice of keyword combination is a mainstream hot keyword plus one or two extended keywords. It is not advisable to pile up keywords, otherwise it will make your buyers unhappy because it is within a limited number of words (should be 60 bytes) I don’t know what kind of product you are selling, and there is no simple description of the product. The adjectives of the strategy five eye-catching keywords are in front of the keywords that satisfy the first four conditions, and may be added similar to "big sale", "zero profit",“"”“ discount” ; adjectives such as discount information to attract target customers. Strategy 6 Keywords related to the main commodity related keywords and your main business products are more conducive to ranking, so that the best products that best match the buyer's search appear in front, so I suggest you don't mind! Strategy 7 The order of the keywords may be confused by many people. Which of the following is the best arrangement? & ldquo; zero profit birthday gift - cartoon bouquet XX cute cow - zodiac gift & rdquo; "birthday gift zero profit - cartoon bouquet" & rdquo; "birthday gift zodiac gift - zero profit cartoon bouquet XX wide cute cow" &helquo; … And so on. To be honest, I feel that this problem is not very big. If there is any principle, then follow a level. For example, if your product information is very long, put the keyword in front; put the main in the front or the top. Keywords, the last face to expand the keyword, the middle of the commodity information (the first case is this), I suggest you not to make a fuss on this, it is said that there are people to experiment? If you have this time, let's go to the store! Strategy 8 Keywords are not too single. If your online store has 500 items, but more than 90% of them use one or two main keywords, what is the result? The other is that their products compete with each other. Another disadvantage is that the buyer who searches for this keyword for a period of time is limited, and you can only get traffic from this keyword, which is unreasonable. If your products are mostly on the same short period of time, it is really speechless. My suggestion is: collect all the words related to your product, then pick more than 10 common keywords for you, and then as long as you upload the goods in the same short time, then I suggest you use these keywords differently. On the merchandise, this is scientific. If you have fewer items and the upload time is scattered, use your main hot keywords (note that the main keywords of the individuals you choose are not those that are absolutely hot. Of course, you have the strength to compete for absolute hot keywords that is the best). Strategy nine keywords are in line with user search habits and easy to understand, but some details should be noted, if you are a strong seller (the strength is temporarily defined as high credit, high praise rate sellers), and you are selling gifts, But you did choose the keyword as "Valentine's Day Gift" on Valentine's Day, instead of "Valentine's Day Gift", you lose a lot, you need to know the difference between the two keywords. But the search traffic brought by it is very different. It can be based on its own strength in the popular keyword "Valentine's Day gift" to get a lot of traffic, but because it does not understand the user's habits, it is not clear. Caused a loss. Now, should you check if your keywords are in line with your habits? This article comes from [System Home] www.xp85.com