Microsoft released an update program Piracy Windows7 desktop will become black

Microsoft announced that it will release an update to "Windows Activation Technology" on February 17 to verify that the operating system used by the user is genuine. If the non-genuine user installs the update, the computer desktop wallpaper will turn black after the 30-day grace period. However, in China, Microsoft will not require Windows Update to require users to download and install this update.

Pirated Windows 7 desktop will turn black

"Windows Activation Technology (WAT)" is a set of activation and verification technology built into Windows 7 and Windows Vista to confirm installation on the computer. Whether the Windows on it is genuine. The activation and verification technology is not simply to determine whether the piracy is provided by the user when the software is installed, but the comprehensive determination is made according to the situation in which the user operating system file is changed and used. Before the release of Windows 7, Microsoft has announced to the public that it will be built into the various versions of Windows 7.

This technology will allow users to have a 30-day activation grace period, within which they can activate Windows 7 at any time. After the 30-day grace period, if the user does not activate the product or the activation fails, Notifications and reminders will be sent, and the desktop wallpaper will turn black, alerting the user to activate the product or obtain a genuine license. In addition, the user's computer functions and other applications will not be affected.

The launch of this update is called Microsoft's continuation of "Windows Activation Technology". Joe Williams, general manager of Microsoft's global genuine Windows division, said in a press release: "This update is provided as a service to protect legitimate users and partners from the increasingly responsible and dangerous pirated software." >

At the end of February, Microsoft's update will be released globally through Windows Update.

Can detect more than 70 kinds of activation crack programs

It is worth noting that this Windows 7 "Windows Activation Technology" update program will detect more than 70 known and potential Activate the cracker and fix the changed system files.

Wei Qing, general manager of Microsoft China Consumer & Online Marketing, said that in the future, Microsoft will continue to release new updates based on the new activation cracking program. This means that Microsoft will continue to update this anti-piracy tool in response to a new activation cracker.

The good market response of Windows 7 also gave Microsoft the basis for implementing this anti-piracy program. According to data provided by Microsoft, Windows 7 retail color box packaging was released in the first month, sales were 13 times that of Vista's first month of sales, 4 times that of XP

and data from Microsoft China said, Dell, HP Lenovo, Lenovo and other manufacturers pre-installed Windows 7 models have more than 100 models, Sony and Toshiba notebook products are pre-installed Windows 7 across the board. After the official release of Windows 7, Microsoft and its partners launched a unified Windows 7 publicity campaign in 5,034 computer retail stores in 39 cities in China. As of January 2010, about 85% of computer retailers began selling Windows. 7 brand computers.

The Chinese market becomes the "single exception"

Many users still remember the "black screen anti-piracy" action that Microsoft launched in 2008. On October 20 of that year, Microsoft launched two important updates in China - Windows Genuine Advantage Notification (WGA) and Office Genuine Advantage Notification (OGA). After installing these updates, the desktop background of pirated XP Professional users becomes pure black every hour, and visually marked on the pirated Office user software.

Microsoft's move triggered a strong rebound in Chinese users and public opinion. Many IT commentators and netizens thought that Microsoft products were overpriced and questioned their improper control of their computers. Sina.com’s online voting on this matter ended on October 23 of the same year, and more than 200,000 netizens participated. According to the survey, more than 87% of netizens said they would not buy genuine copies, and 86% of netizens chose not to participate in the verification. Afterwards, Microsoft significantly lowered the price of related products, the recommended retail price of Windows XP Simplified Chinese Home Edition will be reduced from the previous 960 yuan to 399 yuan.

"The Chinese market is the only exception in the world." Wei Qing told Sina Technology that from February 17, Microsoft will not require Windows Update to require users to install this update, but instead On the official website of Microsoft, users who wish to download and install can log in to the website to download and install.

Wei Qing said that the update action through Windows Update will be postponed in China until this summer, and the specific time is still pending.

"We want to set aside time to do market promotion and cultivate user awareness." Wei Qing repeatedly stressed that "the Chinese market is very important."

"Microsoft must have learned a lot from the last time, and things will improve. The update is not an end, Microsoft hopes to help consumers." Wei Qing said, "Microsoft does not expect to pass this. How much benefit is brought by the action. For Chinese users, the popularity of popular software is still the key, and users need to have a process of thinking transformation.”

Microsoft said that genuine users will have more value added Services

"From the point of view of its detection and activation of cracking technology and its constant updating, Windows 7 has more powerful anti-piracy technology than the original, but in China, Microsoft is obviously more than last time. Moderate." IT commentator Sun Yongjie told Sina Technology.

Microsoft will launch a large-scale marketing campaign after the Spring Festival. Wei Qing said that the event is designed to help users understand the risks of pirated software, the value of genuine software and how to identify genuine Microsoft software.

At present, the suggested retail price of retail boxed products for Windows 7 Home Basic is 399 yuan, and the retail price of retail boxed products for Windows 7 Home Premium is 699 yuan.

For the purchase and use of genuine users, Microsoft will also consider introducing more preferential policies and services. Bao Jiafeng, director of Microsoft Windows 7 commercial market, said that genuine users can download Microsoft's free anti-malware service Security Essentials and use XP mode under Windows 7, which is not available to pirated users.

Bao Jiafeng said that Microsoft will consider further preferential treatment for the purchase of genuine users. Users who actually purchase genuine software will consider offering a free copy if they have a document that verifies that the user really wants to buy genuine and mistakenly purchased the pirated copy.