After Windows 7: Who is cool and who is not good

"Microsoft sneezes, the entire computer market has a cold." With such a sentence to describe Microsoft's influence on the computer market, I am afraid no one is against it? Because of this, every time it releases a new operating system, it will cause a shock in the hardware and software market. Windows 7, which claims to be the best Windows operating system ever, has come to us in the eyes of the public. What new weather will it bring to the computer market? Especially for brand machines that must be pre-installed with genuine operating systems, what does it mean? What changes will the brand machine make with Windows 7?

The newer the operating system, the higher the performance requirements of the computer. This is a "basic principle" that Microsoft used to develop operating systems. To this end, every time Microsoft releases a new version of the operating system, it will promote the upgrade of computer hardware, which will be highly praised by hardware manufacturers. However, after Windows Vista encountered Waterloo, Microsoft was quite awakened, and on Windows7, the new operating system did not rise and fall. This change has a considerable impact on the brand machine.

Windows 7 is not yet a PC propaganda focus

When Windows Vista was unlisted, it was a hot topic because it required high performance on computer hardware. Many brand products All are proud of being certified by Vista. Passed Vista certification, even the minimum standard, was also promoted by the brand machine. At that time, the situation was a bit of a brand machine that could not be sold without Vista certification.

Since the announcement of Windows 7, because its requirements for computer hardware performance are lower than Vista, for brand machines, if the promotion through Windows 7 certification, it is likely to make consumers mistakenly believe that the performance is not the same as the previous generation. With Vista-certified products, this is undoubtedly a place where brand machines are quite tangled.

In fact, this is also a good thing for the entire brand machine market. If you run a certain operating system smoothly, you can also use it as a product promotion point. It is a kind of sadness. After all, we still need computers to do more for us.

Brand machine customer service is no longer plagued by XP driver consulting problems

When Windows Vista came to the fore, but in the end it was a bleak end. It is estimated that the brand machine manufacturers who used Windows Vista to promote their products at the time may not have thought that the problem of frequent customer service consultations would be to ask about Windows XP drivers.

Under the strong influence of Microsoft, the original brand machines were pre-installed on the Windows Vista system, and consumers had no choice at all. So the first thing many people buy back is to remove the pre-installed operating system and reinstall Windows XP. However, brand machine manufacturers have done absolutely nothing, and they have not provided XP drivers on the supporting CD-ROM and on the website. Consumers can't do it, of course, only consult with manufacturers and ask for it.

After entering the Windows 7 era, this situation is believed to cease to exist. Because in all respects, Windows 7 has been recognized by consumers, everyone is happy to upgrade to Windows 7. Of course, brand machine customers no longer have to suffer from XP driver problems.

Microsoft and brand machine manufacturers have great hopes for Windows Vista, expecting it to promote a new round of PC consumption climax, of course, spare no effort to promote and promote. As a result, everyone has seen it. It can only be said to be "mistaken". Consumers are not interested in pre-installing Windows Vista, nor do they buy it.

Now that Windows 7 is coming, because this new operating system has lower hardware requirements than Vista, brand machine manufacturers can't find a selling point that can effectively improve product image and promote sales, so it is low-key. . However, the low-key can not hinder the enthusiasm of consumers. From the perspective of market reaction, everyone is still very fond of branded machines pre-installed with Windows 7 operating system. There are relevant statistics in foreign countries. The sales volume of Windows 7 in the first week of the market performed well, which was 234% higher than Vista's sales.

It seems that as long as it is a good thing, without the general publicity and promotion, consumers will soon recognize it; if things don't work, then how to promote it is actually no good. Although there is no such fierce propaganda campaign as Vista, the pre-installed Windows 7 brand machine will soon become the mainstream of the market, and is widely accepted by consumers, almost certainly.

Touchscreen brand machines will usher in new opportunities

Essentially, Windows 7 is actually an optimized version of Windows Vista. There are not many new things in Windows 7. However, among the few new features, it has brought considerable influence to the entire industry, such as multi-touch. Windows 7 directly provides multi-touch capabilities, and also allows brand-name machines equipped with touch-screen displays to see new development opportunities.

Previously, many brand machine manufacturers have introduced computers equipped with touch screens, but the market reaction is flat. On the one hand, because Windows systems do not support it, vendors need to develop specialized drivers, applications, etc. for touch screens. The software developed by the manufacturer itself can't be considered in every aspect, so many people bought the touch screen computer and found that the touch operation can only be used under some specific programs, which makes people very uncomfortable. Besides, the original touch screen display has increased the cost. Now it is necessary to develop related programs, and the cost is further improved. As a result, the price of touch screen computers on the market is generally not cheap. The price is expensive, it is not easy to use, can the touch screen computer sell well?

Now, Windows 7 directly provides support for touch screen displays, which has solved the problems of ease of use and compatibility of touch screen computers, which greatly promotes the development of touch screen computers.

Don't be too happy, be careful Windows 7 Home Basic Edition

Different versions of Windows 7, the features are not the same. What we call Windows 7 is really good for Home Premium and higher. Among them, the lowest-end Windows 7 Home Basic Edition, the function is much weaker. Features such as multi-touch, media center, file encryption system, location-aware printing, remote desktop, slideshow mode, or XP mode are not available in Windows 7 Home Basic Edition. The Windows 7 Home Basic Edition is a Windows 7 version that is marginalized by Microsoft. It is only available in emerging markets, and users in developed countries cannot get the Windows 7 Home Basic Edition.

Of course, the most immediate benefit of reduced functionality is the price reduction. From the retail market, we can see that the Windows 7 Home Premium Edition is priced at 699 yuan, and the Home Basic Edition is only 399 yuan. If it is a large-volume OEM of brand machine manufacturers, the price is naturally cheaper. So we can find that the domestic market brand machine, pre-installed Windows 7 system, the vast majority are family-based version, which is undoubtedly a rather depressing thing.

The introduction of Windows 7 has a great impact on the brand machine market, but if the major brand machine manufacturers pre-installed their products are the home base version, then the impact will basically become zero. Here also remind those who want to enjoy the Windows 7 feast, see the pre-installed Windows 7 Home Basic Edition brand machine, don't be too happy.