Sad story after the price reduction of Surface RT tablet

Computer store news: sad story after the price reduction of Surface RT tablet

On July 14, Microsoft officially adjusted the price of Surface RT of 32GB and 64GB versions. The price of the 32 GB without keyboard was lowered from $499 at the end of October last year to $349, and the price of 64 GB without keyboard was reduced from $599 to $449, a drop of 30%.

A spokesperson for Microsoft said that in the past few months, Surface RT has achieved great success in the US and other markets through price and touch cover promotions. People who bought Surface RT love Surface RT very much. We are excited about the new customers who share their joy with others.

However, from IDC's data, shipments of Surface devices in the first quarter were about 900,000 units, while total shipments of tablets were about 492 million units. Microsoft's sales strategy for Surface sales. The impact is not as successful as its claim.

When the news of this price cut spread on the Internet, the readers’ feedback was not very positive. Many people questioned the product itself, and the price cuts did not seem to impress them unless To a price that can't be rejected.

At this time of the previous year, HP’s TouchPad sales have been poor. When the product was abandoned and the price was as low as $99, the Touchpad was very popular. Less than a day before and after the price cut, almost all of the US The store's HP TouchPad tablet has been sold out. Especially the well-known Best Buy store, the TouchPad smartphone sold out in just 15 minutes.

In NYT's case, Brian, when a new electronic product actively cuts the price significantly, it may be good news for consumers, but for manufacturers it often indicates poor sales, such as Nokia. The Lumia series, HTC First, although manufacturers generally do not want to publicly acknowledge.

Similar to Surface RT, there is also a BlackBerry Z10, which was officially launched in February this year. The BlackBerry spokesperson explained: Like many other smartphone manufacturers, we will New products are being adjusted. We recently launched the new flagship Q10, so it's time to adjust the price of the Z 10.

For the secret that everyone is not willing to say, once it is punctuated, it seems that there is no sense of humor.