New hardware will push Win8 sales

Computer store news: Microsoft Windows division CFO Tami · Tami Reller said in an interview with the media that Windows8 started well, but with the launch of new touch devices and Microsoft retail The strategy is enhanced and this number will be improved in the coming months.

Supply is in short supply

Microsoft released the latest generation of operating systems on October 26 last year, but it did not cause a stir in the technology industry. As of the beginning of January this year, Windows 8 sold more than 60 million copies, which was the same as the initial release of Windows 7.

& ldquo; We have just started, there are still many things not shown. "Leyer said," touch-screen notebooks and morphs have just begun to appear, and in the next few sales seasons, these products will appear in various types and prices. "Lehler specifically emphasized Acer's new tablet and HP's thin and light notebooks, and believes that these devices are expected to take a good share in the mobile computing market dominated by Apple iPad and Google Andorid.

She believes that the new device will meet the Win8 demand that was not met during the Christmas season due to lack of popular equipment. This shortage of supply is partly due to the shortage of touch screen components.

Relais said: "The sales of some devices during the Christmas period were limited. Some of the most popular devices have been snapped up. ”

Potential sales

Microsoft has yet to release sales data for Surface PCs, but market research firm IDC last week measured this figure at 900,000 units, far below analysts' initial Expectations. Compared to the Apple iPad's sales of 23 million units in the quarter, it is dwarfed.

Microsoft will release its second Surface this weekend, which will ship with Intel processors and run all traditional Windows applications, so it is expected to attract more business users.

“You will see sales soar. ”Lehler said. She has been using Surface Pro for two weeks.

According to a survey released by market research firm Forrester on Monday, only 2% of the world's “information workers” use Windows tablets, but 32% intend to purchase such a product in the future. This means that the potential sales of Surface and other Windows tablets are about 200 million units.

Strengthening Collaboration

Relais has been with Microsoft for 12 years. She is responsible for the finance and marketing functions of the Windows department, while Julie · Julie Larson-Green is responsible for Technical function.

Raleigh and Larsen-Green are the former head of the Windows division, Steven ·

Microsoft revealed that the two successors of Sinowski will focus on integration and collaboration between different business units, especially Windows and Office. This has been suppressed before.

& ldquo;I am very satisfied with our relationship with the Office team.” said Lehrer, “Juli and I are working closely with the Office team. Our closeness is closer than when Steven was there. &rquo;

According to Reiner, when Sinowski took office, collaboration between Windows and Office teams, such as Office applications in Bing, Xbox and Windows 8, has been launched. In addition, the department has collaborated with Microsoft's server and tools division to facilitate the cloud computing services of Windows 8.

“There is no change more than change. “Reller said, “We may still be looking for clues, but the situation is indeed improving. ”

When Sunnoffsky was announced in November last year, Microsoft CEO Steve Ballmer once stressed in an internal memo email that the company’s new goals It is “to promote collaboration between all Microsoft teams”, indicating that previous collaborations have not been successful.

& ldquo;Steve said at the time: & lsquo; Let us keep the foundation of collaboration and move on. ’”Lehler said, & ldquo; This is happening. ”

Retail Experience

Microsoft spent hundreds of millions of dollars in the last quarter to promote Win8 and Surface tablets, but consumers in third-party retail stores such as Best Buy put more attention on it. Apple and Android products.

Insiders in the PC industry said privately that this is because Microsoft did not adequately train sales staff and did not fully promote Windows 8 devices to consumers.

“ I think we can do better, and we will work better with retailers. “Reller said, “This is not a criticism of our retailers. But we do have more strength in retail to improve the shopping experience. & rdquo;

Overall, Lehrer is very pleased with the progress since the launch of Windows 8. “The start is good, but we are just getting started. & rdquo; She said, & ldquo; We have a lot of optimistic reasons. ”