Surface RT sales were lower than expected in the fourth quarter of last year

Microsoft Surface Tablet

January 15th news, according to foreign media reports, Swiss bank analyst Brent · Brent Thill said on Monday, Microsoft Surface The RT tablet sold 1 million units in the fourth quarter of last year, lower than expected.

Hill originally expected the Surface RT tablet to sell 2 million units in the quarter. In his report to investors, he said that consumers are now more inclined to the iPad than Surface.

Hill said that Microsoft's problem is that the company sold its Surface RT tablet only through its own retail stores for most of the fourth quarter, and did not sell it until other stores, including Best Buy and Staples, in mid-December. computer.

In mid-December last year, Microsoft announced that it would increase the capacity of the Surface RT tablet and said that the public responded positively to the tablet. However, Microsoft did not disclose the sales of Surface RT tablets.

UBS analysts’ lower forecasts for Surface RT tablets are just a few days ago Samsung said it would not release its own Windows RT tablets in the US because the market has low demand for Windows RT tablets. And compared to the full-featured version of Windows 8, the public lacks understanding of Windows RT.

Hill said that the full-featured Windows 8 Surface Pro tablet will be available later this month, with the 64GB version priced at $899 and the 128GB version priced at $999, which helps improve Microsoft's business. Sales of employee's tablet