Win8 market performance is cold

On October 26, 2012, in New York, USA, Microsoft CEO Steve Ballmer held a tablet with Windows 8 (hereinafter referred to as "Win8" operating system) Surface announced to the world, Win8 with a new interface "Beginning", it will change the usage habits of more than 1 billion users worldwide. This new generation of operating system, which claims to be able to span all platforms, made Ballmer's passion for the night.

However, let Ballmer and Microsoft's father Bill · Gates did not expect that consumers do not buy. After two or three months of cold market performance proves that as a weapon for Microsoft to enter the mobile Internet field, this product has not been recognized by Microsoft.

From the feedback of partners and analysts, it can be seen that the sales of Win8 PCs are not as good as those of Windows Vista when they were first launched. The sales of Surface RT are also sluggish, which has led to a sharp cut in orders.

In fact, this is the biggest bet that Microsoft has made in 37 years. Since the introduction of Windows in 1985, the user interface of each generation of Windows is only a fine-tuning of the previous version, and the ever-changing Win8 can continue the glory of the past, while occupying a place in the mobile field is really a big question mark.

In any case, Microsoft's advantages are obvious: there are technical research and development capabilities, a large number of developers and a large user base. The disruptive innovation based on Win8 has already affected its partners.

At present, Lenovo, Acer, Hewlett-Packard and other manufacturers have already innovated in hardware. Acer launched the AcerW700 with Win8, and also made an innovation on the all-in-one, allowing users to implement gesture control on Win8 through the camera.

Intel China President Yang Xu said that the change in application model brought by Win8 will also drive the innovation of computer products. The era of independent innovation of computer products has just begun, and the form of computer products will be diversified. Innovation in form and application patterns will become a trend.

Li Zhiwei, a partner of Microsoft Corporation and a chief cloud computing expert at 21Vianet, said that Win8 is an unprecedented product because it is a product that truly combines office and entertainment. Therefore, the competition pattern of future operating systems It will be Microsoft, Google, and Apple iOS.

But unavoidable, Microsoft's share of the global operating system has fallen from 70% four years ago to 30%. The aura of Windows's licensing business within the company is also gradually fading. At the same time, consumers also prefer to focus on Apple and Google news, not Microsoft news.

Forrester Research analyst at market research firm said: "Win8 popularity will be very slow. Microsoft has made significant improvements to Windows, but it is a challenge for customers to accept it wholeheartedly. Win8 will face a difficult year, not just a quarter. ”

Gartner analyst Michael · Sev also poured a cold water on Microsoft Win8, he said: "Users hate change, in the absence of sales, they will not accept a new User interface. Customers may be forced to accept, but they will be more picky and more likely to find embarrassment. ”

For Intel, another protagonist in the Wintel camp, Win8 is both an opportunity and a challenge — — Win8 is a way to promote traditional PC sales, but also into Apple's dominant tablet Computer market.

However, the release time of Win8 comes at a time when the PC market is in a downturn. Intel CEO Otellini said that the impact of Win8 into the tablet field will not be realized until January 2013, when we will know the performance of Win8 tablet in the competition with Android and iPad.

At the same time, Win8 includes the introduction of the app store and the addition of the RT version, both of which are tailor-made for the ARM architecture Win8 device. In addition, Microsoft's Surface tablet also includes RT and Pro. The version, which means that Microsoft took the initiative to change, breaking the once unbreakable Wintel alliance, posing a certain threat to Intel.

A few days ago, the New York Post published a commentary. If the market performance of Win8 continues to deteriorate, Ballmer is called to step down, and Bill · Gates retakes Microsoft.

I hope this proposal will not become a reality.