Seven predictions of Microsoft's development in 2013

January 8th news, according to foreign media reports, 2012 is a year of great development of Microsoft, Microsoft and Nokia formed a strategic partner, launched its own tablet Surface, and for Microsoft, 2013 will be A more important year will witness whether Microsoft's long-term development strategy will be effective or become a disaster. The 2013 conference will be a difficult year and a year full of opportunities. The following is a prediction of Microsoft's development in this year.

1.B plan for Windows 8

It’s too early to describe Windows 8 with “failure, but it’s very Obviously this new Windows operating system sales performance is not as good as Microsoft expected. However, the advantages of Windows 8 are obvious —— less system crashes and faster startup speeds, and Microsoft is likely to emphasize these advantages to win the favor of consumers, and to make further improvements and focus on user feedback to make The interface of the system is more user friendly.

2.Surface price reduction

Microsoft's Surface tablet is a good product, but not as good as the iPad, so Microsoft wants Selling a product with only half the number of apps at the price of the iPad is really unreasonable. In short, the price of the Surface is too high, but the Surface will not be reduced until the Surface 2 goes on the market. This means that Microsoft needs to launch Surface 2 as soon as possible and reduce the Surface price to the level of the iPad mini, which is $300. It is between $350.

3. Attracting developers

Speaking of applications, this is a big weakness of Windows 8, and this platform is in need of application. prosper. It is not difficult to imagine that in 2013, Microsoft will make great efforts to develop Windows 8 applications. After all, for developers, 90% of the global PC market has huge opportunities. Although the installed base of Windows 8 is not large, once it has a considerable application, this number will increase.

4.Windows Phone

With the introduction of Windows Phone 8, Microsoft finally integrated the mobile operating system into its complete and thorough The platform strategy went, and before the review, Microsoft once ignored the mobile operating system, and now Microsoft is catching up in this field. In 2013, Windows Phone is expected to achieve great development.

5. Software Requirements Differences

Microsoft is based on software, and its strategic planning in this area is also very clear. Microsoft has recognized the huge difference in demand between enterprise users and ordinary consumers. The same service does not apply to both enterprise users and ordinary users. In 2013, Microsoft will launch different service offerings for different user groups, such as Outlook for webmail services for the average consumer, while still using traditional Outlook native programs with Microsoft Exchange support for corporate users.

6. The arrival of Xbox 720

The Xbox 360 was released in 2005 and is now the oldest technology in its life cycle. One of the products, and the new generation of Xbox, is likely to be launched at the E3 game show in June this year. The new Xbox 720 (let's call it first) will undoubtedly be equipped with a Kinect motion-sensing controller with mobile control, already Microsoft's latest SmartGlass technology. For Microsoft, there is another intent to upgrade the Xbox, which is to end Apple’s attempt to occupy the user’s living room market.

7. Update, Smarter Microsoft

Microsoft spent a lot of effort in 2012 to improve and reproduce the software. To better meet the needs of users. Then unified Windows 8 platform, the company to the traditional PC market and mobile device market, also laid the foundation for the launch of new products. It is not difficult to see that if there is a brave new era waiting for Microsoft, Microsoft does not mind to adapt quickly, because in today's technology world, blind pursuit of slow and stable development is not timely.