Windows Phone Store will introduce more new features

Recently, Microsoft released an article detailing the improvements and new features of the Windows Phone Store experience on Windows Phone phones, in addition to the new "collection" function (Collections) In addition to features, it also improved search and listings, and added new personalized recommendations, parental controls, and more convenient payment features.
Windows Phone Store Collection

New Personalization Recommendation: Windows Phone Store will offer a new list called Picks For You on some market WP8 phones. It is provided by Bing and provides personalized app recommendations based on what the user has previously downloaded. And this list will also pop up local popular applications.

Improved Search and Lists: Search results in the Store are now all provided by Bing and allow spelling errors. Applications that are often downloaded, pinned to the start screen, and rated higher will appear in the top positions on the Top Free or Top Paid lists.

Payments are easier: Users can now purchase apps that can be paid using a credit card or PayPal that is securely stored in Windows Phone 8 Wallet.

Parental Controls: My Family on the Windows Phone website will help parents control when your kids can buy apps and which games can run on their Windows Phone 8 phones.