Microsoft Announces Increased Competition in Windows 8 Terminal Systems

The Build 2011 Developer Conference announced the latest development of Windows 8, a new generation of desktop operating system, and started its new journey in the operating system field. At the same time, almost all of Microsoft's Windows Phone 7.5 passed. After half a year of publicity, it officially began to launch, and launched an impact on the iPhone and Android phones that now hold the smartphone market. The pace of competitors is quite tight. In early October, Apple also released a new iPhone 4s phone, with the intention of further consolidating the dominant position of the iPhone in the mid- to high-end smartphone field. In the tablet space, Amazon released a cheap tablet on September 29, which has had a huge impact on the market, and Microsoft's Windows 8 system will support tablet devices to a greater extent. All of this shows that major IT companies are taking various approaches to compete for access to the huge market of Internet terminals. In the desktop operating system used by personal computers, Microsoft has an absolute dominance. According to statistics from CNZZ, the world's largest Chinese Internet data statistical analysis service provider, in the third quarter of 2011, Microsoft's Windows The (Windows) series of operating systems of the domestic Internet users accounted for 97.63% of all Internet users in the country, resulting in a pageview volume of up to 97.80%, in the Windows series operating system, Windows XP system share And the usage rate is the highest. After eight years of use, this operating system is still used by more than 80% of Chinese netizens with low resource utilization and good hands-on experience. For various reasons, the success of its successor, Windows Vista, is not satisfactory. Microsoft has painstakingly thought about it. In 2009, it released the popular Windows 7. At present, the operating system's share and usage rate reached 14.15% and 13.63%, respectively. And the growth rate is gradually accelerating. This announcement of Windows 8 inherits the Windows NT 6.X series from Windows Vista on the kernel, which can smoothly achieve compatibility with Windows Vista and Windows 7 programs, preventing the occurrence of too few compatible programs when Windows Vista was launched. problem. However, Windows 8's operation and interface have changed a lot compared to Windows 7. For this, how many users will accept it is still an unknown number. Entering the new century (002280 valuation
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) Smartphones represented by mobile phones began to rise. At the same time, with the popularization of 3G networks and large-scale construction of wireless LANs, smartphones are finally able to show their talents and fully utilize their functions. In September 2011, the country used smart mobile terminals to access the Internet. The number of Internet users has reached 1.39% of all netizens, and the proportion of page views generated has reached 1.49%. The growth rate is still accelerating. Smartphones are beginning to popularize the storm and have become one of the important Internet terminals. . After the start of the century, Nokia passed the Saipan system to rule the smartphone market. Until today, Saipan has the highest market share, both globally and domestically. The Saipan system in September 2011 The mobile phone market share in the domestic smart phone market is still as high as 45.73%, but this is a relatively old system, and it is not attractive to developers in the application store, so it is in the entire smart phone market. The share is declining. In 2007, Apple released a disruptive full-touch smartphone iPhone that took the smartphone experience to a new level. At present, the proportion of iPhones in the domestic smartphone market is 19.95%. It is also worth noting that the iPhone has reached this share at its high sales price, which indicates that the iPhone is very large in the high-end smartphone field. Advantage. However, because the iOS system used in the iPhone is a typical closed system, it is only used by Apple's own products. In order to compete with the iPhone, other mobile phone manufacturers need a new operating system. At this time, Google launched the Android smartphone. The operating system currently accounts for more than a quarter of the domestic smartphone market. Affected by the iPhone and Android phones, other mobile phone markets are facing a decline in the proportion of use. Not long ago, Hewlett-Packard has announced the abandonment of the Web OS system, and the market share of the BlackBerry is shrinking. Microsoft has completely abandoned the original Windows Mobile. System, developed a new Windows Phone 7 system, but due to the small number of models and lack of features, there is no impact on the iPhone and Android, but through the alliance with Nokia and the introduction of a more complete Windows Phone 7.5 system, Microsoft is preparing Change the existing landscape in the smartphone space. Similarly, Apple released the iPad in 2009, which enabled the tablet to be favored by ordinary consumers at a relatively low price and a very smooth and comfortable operating experience, creating a new sales miracle. Among the page views generated by users using smart mobile terminals, the number of page views generated by Internet users using tablet devices accounts for 21%, compared to the number of tablet devices in all smart mobile terminals. In proportion, people use tablet devices to surf the Internet much more frequently. At present, the iPad series tablet is in a dominant position, and its share in the domestic tablet market in September reached 96.55%, which is even equivalent to Microsoft's position in the desktop operating system. After the iPad was sold, the Android camp, which had been in opposition to the iPhone, was naturally unwilling to lag behind. Soon, similar products were launched to compete with the iPad, but so far, no product has been able to compete with the iPad in all directions. The market usage rate is still relatively low. However, the Android tablet has the same advantages as the smart phone, that is, the high-end and low-end product lines are relatively rich, which can attract users of different consumption levels. Microsoft's response to the tablet market is much faster than it was when it faced the smartphone market. They made the next-generation desktop operating system, Windows 8, compatible with the dual-use requirements of PCs and tablets, with the PC operating system. With its monopoly position and good reputation, Windows 8 has already exerted real pressure on other tablets since its inception. At present, tablet devices are limited in function and operation mode, and are more used for Internet browsing, games, and audio-visual entertainment. Mainstream consumers are not prepared to pay more than mainstream notebook prices for such devices. Only when the price of the product is reduced to the price range of traditional entertainment mobile products such as PSP, IPOd Touch, NDS, etc., the tablet device can truly open the post-PC era. In fact, at the end of September, Lenovo and Amazon both launched a thousand-yuan tablet. It is expected that the price of tablet PCs will decline significantly in the next six months to one year. With the continuous improvement of the Internet infrastructure, major industrialized countries are rapidly entering the Internet era. In this era, whoever has mastered the Internet's entry terminal, who can maintain strong competitiveness, due to the short-term pattern of desktop operating systems It is difficult to change, and smartphones and tablets are the new development hotspots in the future. The industry structure is also undergoing rapid changes. It is naturally inevitable for each family to meet in this field. For consumers, there are Intense competition can lead to better products and more in line with the interests of consumers. Let us wait and see and experience the terminal war that has already arrived.