WP gene is similar to Android or a new weapon against Apple

After the introduction of Nokia's Lumia series of mobile phones, China Telecom's Tianyi terminal has achieved cooperation with Apple's iOS, Google Android, and Microsoft Windows Phone (hereinafter referred to as WP).

With high-quality ecological chain and open source, Apple and Google have firmly occupied the two ends of the smartphone market. Under this situation, the European and American market performance is not good WP, ​​how will it be smart? Mobile phone market? Perhaps, WP is similar to the Android gene, and can be an advantage against the Apple.

At present, from the current situation of the three major systems, iOS is obviously "three high" system: terminal high price, high threshold, high profile; and Android threshold is low, especially in MediaTek's cheap production plan After that, the realization of the low cost of the Android mobile phone production system, the domestic Android mobile phone has emerged. iOS and Android have already polarized.

And WP does not follow the closed system route like Apple, plus Microsoft's traditional strong position on the PC makes the compatibility of WP terminal good, so the internal gene is similar to Android. Industry analysts on the IT Business News Network analysts said that the WP system can be seamlessly connected to the Windows desktop system, users get it easy. Another important factor is that the WP system has been supported by major manufacturers such as Nokia, HTC and ZTE.

& ldquo; After more than two years of development of iOS and Android, the homogenization phenomenon is serious, and the demand of middle and high-end users in the smart phone market has been partially satisfied. & rdquo; Analysys International analyst Wang Ying said that Microsoft's choice of cooperation with a number of vendors is conducive to the healthy development of WP. In the past two years, Android has more and more exposed signs of homogenization. The streets are all similar to the Android phone with similar interface and difficult to distinguish. It is difficult to make money by Android development, which may bring Android into a New development bottlenecks.

Of course, the upgrade process of Apple's mobile phone over the past year has also shown that each time is not a revolutionary change. This can also be regarded as an opportunity for WP mobile phones, but as far as the existing market structure is concerned, the timing of tit-for-tat is not very mature. In general, WP mobile phones have a greater chance of grabbing Android shares first, so its appearance will be the first to impact Android phones.

In terms of developers, due to the large number of free and cracked resources running across the network, the richness of high-quality Android games is weaker than Apple's iOS. But the growing user base has made many developers unable to easily “The cut-off” this platform. However, on the one hand, Apple's iPhone sales climbed; on the other hand, with the support of Nokia, Microsoft's WP terminal is becoming more and more abundant, which has become the main reason for diverting Android developers.

It can be seen that more and more smartphone manufacturers are trying to launch WP phones: In addition to Nokia, Xiaomi Technology CEO Lei Jun also said that it is communicating with Microsoft whether it can develop WP; Samsung announced that it will launch at least this year. Three WP products to maintain the influence of its product line, LG, HTC have also or plan to launch WP new machine … & hellip; WP team is gradually growing.

However, the biggest challenge for WP is still to comply with the habits and experiences of Chinese consumers. Compared with the European and American markets, this operating system was postponed in the Chinese market, because Microsoft considered the special usage habits of Chinese users. “The usage habits of Android users have gradually formed. At present, only Nokia is pushing hard, it is difficult to change the user's existing usage habits. & rdquo; industry senior analyst Liu Dongkai said.

Consumer electronics industry expert Wang Bin believes that the biggest problem with WP mobile phones is that the standardization of hardware requirements has made it difficult for mobile phone manufacturers to differentiate their products from high to low. At present, the trend of smart machine change in the Chinese market is mainly driven by thousands of smart phones. Nokia and WP7 cannot enjoy this feast, and the result is likely to be fiasco; the second concern is that WP7 system requires hardware standardization, and some are similar to PC market thinking. Mobile phone companies do not recognize this model, and the future is worrying.

Some analysts said that Samsung and HTC have been doing WP mobile phones, and the price is low, in order to contain Nokia's development. It can be seen that Nokia WP will face competition from vendors such as Samsung and HTC from the release. If Nokia is unable to fight back, the situation of Android and iOS in the smartphone market will be difficult to change, and WP will become a supporting role.

This is just an analysis. This can also be reversed. As mentioned above, Android and WP are similar. Since the genes are similar, they can form a positive impact in the market, and in turn can be integrated, that is, they can be compatible with each other. In this case, Android's strengths may also appear on Nokia's mobile phone.

In addition, if China Mobile can marry a WP system phone, it should also produce good results. Some industry experts have said that in the era of this 3G smart phone, China Mobile has encountered unprecedented challenges. It has the opportunity to cooperate fully with WP vendors such as Nokia and Microsoft behind it. China Mobile and its hopelessness for Apple are waiting. Marriage, it is better to introduce new products, of course, manufacturers should also adapt to the situation to accelerate the launch of TD or TD-LTE star products, otherwise, for both parties are