WeChat public platform message management and mass messaging tutorial

The graph on the left side of the welcome page allows you to view the number of new user subscriptions in the last 7 days, and also see unsubscribe The number of blue dots on the blue graph, the blue point on the blue graph will show the increase and decrease on the day. The green graph below is to see how many messages were received in the last 7 days. On the right side, you can see the latest announcement of the system. It is very important to pay attention to the announcement changes here. Otherwise, you may miss the opportunity to apply for the custom interface function, miss the new WeChat function or major notice, which will affect your marketing plan.

Next, let's talk about the functions of the public platform:

First, real-time message management

This is the most important part of the public platform, here will directly reflect your public account Activity and marketing effectiveness. First of all, I will briefly introduce the page. The navigation on the left can help you to view the news today, yesterday, the day before, and within 5 days, as well as the star information. The platform can only query the 5 day message. This is not enough. If you want to view more than A 5-day message can be achieved by modifying the page URL link. The steps are as follows:

1. First click on today, yesterday, the day before yesterday, and within 5 days of the message, one of them.
   
2. At this time, the URL will become: http://mp.weixin.qq.com/cgi-bin/getmessage?t=wxm-message&lang=zh_CN&count=50&timeline=1&day =1
   
3. Modify the last day=1 value. If you want to watch 30 days, change it to day=30.
   
   
   

   Next, let's look to the right, to the right of the search box there is a message, this is easy to find all messages by keyword. [Liu Zijun Tips] There is a special use here. This function is useful when you need to distinguish between the user's query message and the information that the user wants to interact with. For example, you can prompt the user to set it on WeChat (? ? + your question content), the user can ask questions, then you search in the background? ? You can see all the users' questions about you, so that you can filter the information and answer the questions more accurately.
   

   Looking further, there will be user avatars and user names. There are 4 buttons on their right side, which are saved as material, downloaded material, starred for this message, and quick reply. In general messages, only the last two buttons appear. If there are 4 buttons for video, picture, and voice messages. Next, I will introduce the function buttons here separately.
   

   Avatar and Username: Click on the avatar and name to view the user's last 20 messages. If you want to see more information, you can modify the count=20 in the current URL if you want to see the account recently. 80 pieces of information can be changed to count=80.
   

   Edit User Note: When the mouse moves over the message, a pencil icon appears next to the avatar and user name, which can be used to modify the user's nickname to easily identify who the user is.
   

   Save as material: When the message sent by the user is video, picture, voice, the button will appear, you can save the content to the system's material library.
   

   [Liu Zijun Tips] Before a friend asked me how to upload recorded video, audio, pictures and other materials to the WeChat public platform, used to make content material, in fact, it is very simple, you only need to shoot with your mobile phone Record these materials, and then send them to the public platform account with a normal account. Just like the picture below, click Save as the material.
   

   This message star: This feature is used to collect some important or interesting user messages.
   

   Quick Reply: After clicking the quick reply button, a reply box will appear below the user message, which can directly reply to the user.
   
   

   Second, the user management
   

   Next, I click into user management, user management page is left of categories of users, in addition to the default ungrouped, blacklist, Star Group In addition to the employee group, you can also add a custom category name yourself. On the right is the user list. There is a batch grouping on the list. When you check the box in front of the user, you can batch import multiple users into the group of your choice. If you want to modify the user group separately, there is an adjustment button to the right of the username.
   

   Since the user management page does not have the function of searching for users, when the public account has a certain amount of users, it will be very painful to find the user one page at a time. I found a little trick on the Internet, which is to modify the current URL. The middle pagesize=10, change the following number to the number of users, such as pagesize=1000, so that you can view 1000 members on the page, you can use ctrl+f to directly find the user name. I hope that WeChat can add user search function later.
   

   http://mp.weixin.qq.com/cgi-bin/contactmanagepage?t=wxm-friend&lang=zh_CN&pagesize=10&pageidx=0&type=0&groupid=0< Br>
   

   Third, group news
   

   This is one of WeChat's core marketing functions, and is the most attractive place on WeChat public platform, which is equivalent to mass messaging, such marketing effect is very powerful. Although it is powerful, it should be used with caution. If it is used improperly, it will greatly affect the user experience, resulting in a large number of fans losing. Especially in the era of mobile networks, pushing boring ads or information everywhere is the main reason why users give up on you. Now everyone wants to see lively and interactive ads (such as Starbucks). Or exclusive special information (such as gossip), in order to make your account active and form your own brand value and appeal.
   

   This group of messages has a more user-friendly function, which is to group, gender, and region to facilitate group marketing.
   

   In the past two weeks, a customer asked me how I can do a group of 3 times a day. In fact, this is a WeChat special reward for some well-operated platform accounts, so they can send 3 times a day (such as love). Fan children), ordinary accounts can only be sent once a day, so everyone should cherish and use this opportunity.
   

   [Liu Zijun Tips] The timing of group sending is also very important. Usually 8:00-9:00 in the morning, or 6:00-7:00 pm is the best time for grouping, because office workers are on the top. When I get off work or take a bus, I will take the time to take a mobile phone and watch WeChat. Of course, it is also a good time for mass-marketing. However, this also has a problem, many large size will choose these time period group, so in order to stagger their main group time, we can choose to group the time between 9:11-11, this time period users will be relatively free or before going to bed Look at WeChat.
   
   

   There is also a hidden deeper than the user can easily be overlooked feature is the & ldquo; number of public phone assistant & rdquo ;, this feature allows you to be able to achieve public platform mass messaging phone side, This feature can help you when it's not convenient to use a computer to operate a group. Click on Settings -> Public Phone Assistant on the page to find it. After entering this page, enter your private micro-signal and add mphelper as a friend on the phone, so the binding is complete.