bad market performance, so that the PC's dead voice is once again very dusty. In the face of difficulties, the core players in the PC industry are adopting new commercial marketing strategies, hoping to lead the industry out of the predicament and return to the growth track.
Last week, Microsoft, Intel, Hewlett-Packard, Dell and Lenovo jointly promoted several ad videos about "What can PC do?" The touch screen, ultra-thin body, long standby time and high-quality audio and video playback are the new PC images they display.
At the same time, consumer usage scenarios also broke from the desktop, the ad appeared in helicopter rescue, beach vacations and even gymnastics training and hotel room service usage scenarios, in order to highlight the new features and computer products Cool features.
Looking at the history of PC development, this is probably the formation of the "Wintel" alliance. Microsoft and Intel first introduced PC manufacturers to promote PC sales. Of course, this collaboration is based on the new Windows 10 operating system and the sixth-generation Core processor.
PC manufacturers introduce innovations in product size and design, which means that the shape of traditional computers is undergoing new changes. Wang Chuandong, chief market officer of Lenovo China, said that he hopes to jointly cultivate the market and jointly popularize the new understanding of PC to the public. While mobile devices are rapidly taking over consumers, PC forms are forced to pursue new changes, especially for business workers and gamers – the latter two are considered to be the most likely to re-drive PC sales.
Xiaomi and Huawei and other mobile phone hardware companies entered the notebook market, which is also the side evidence of the above assertions.
Despite this, the external market environment faced by PC manufacturers is still very serious. According to the latest data released by market research firm Gartner, global PC shipments in the third quarter fell 7.7% year-on-year to 73.7 million units; another market research firm IDC reported that PC shipments fell 10.8% year-on-year to 71 million units. The outlook for the PC industry is still not optimistic.
Redefining PC Connotation
The PC industry's deadly argument is not new, but today, as smartphone growth rates have slowed, people seem more willing to accept this view. At the same time, the boundaries between PCs and mobile devices have been further broken by the emergence of pluggable 2-in-1 notebooks and the popularity of keyboards for tablets.
For this phenomenon, Huo Jinjie, general manager of IDC China, believes that content and service solution providers have replaced OEMs as a pointer to the direction of the hardware equipment industry. Compared with the mobile phone market, it is the rise of various applications such as dripping taxis. Accelerating the development of the industry and demand in the direction of mobility.