Microsoft expands sales channels to catch up with Apple

Yesterday, Microsoft announced plans to expand its retail network next year, opening six new product retail stores in the US to further expand its sales channels for all its products and services.

The six retail stores announced by Microsoft cover six cities including Miami, San Francisco and Salt Lake City in the United States. Four of them are already in existence, and Microsoft emphasizes that it is because they want to Today's temporary stores are transformed into permanent full-featured retail stores.

With the rapid development of the mobile Internet, Microsoft, as a PC software giant, is following the example of Apple's transformation to "soft and hard" and trying to connect with consumers in addition to Windows software, but in transition The medium marketing channel has become a major shortcoming in its development.

It is reported that up to now, Apple has 250 stores in the United States and 140 stores in overseas markets. In fiscal 2012, Apple’s average revenue per store reached 51.5 million US dollars, an increase of 19% compared with last year. In contrast, Microsoft has only 40 stores in the US market. Some observers predict that in the future, Microsoft will continue to build a marketing channel system in the United States and around the world, paving the way for its future development in the hardware field.