Cook satirizes Microsoft: Win8 tablet PC integration strategy will not succeed

According to foreign media reports, Apple CEO Tim · Tim Cook believes that Windows8-style tablet and PC experience integration strategy will not succeed, will not make users satisfied. He also ridiculed Microsoft's strategy of letting Windows 8 integrate laptops, tablets and other experiences like a toaster on the side of the refrigerator.

Citigroup analyst Richard · Richard Gardner asks if Apple will eventually integrate iPad and MacBook Air products into a tablet with portability and keyboard and full desktop When the operating system's functional single computing device, Cook denied the idea and thought it was a bad idea. “It seems that there is a lot of work to do, especially on PC-based platforms,” Gardner said. “In the future, the PC and tablet experience will be integrated, in part because Windows 8 is also a touch-screen based operating system. Can you tell me why you think the PC, Ultrabook and Tablet market will not merge? ” “ Anything can be forced to integrate," Cook replied. “The problem is that those products have to make a compromise. If you make a compromise, the final product will make everyone unsatisfied. &ckquo; Cook joked, "You can integrate the toaster and the refrigerator, but you know, those things may not satisfy the user." ” After the first generation of iPad came out in early 2010, Apple's intention to build multiple featured products using iOS and OS X platforms is already very obvious. Cook pointed out that the two platforms will learn from each other's functions, such as Messages, Reminders, Game Center, and Notifications Center, but he said that the size of tablets and notebooks could not be integrated in the short term because the two products actually The use is different.

The potential of the tablet market is huge. Cook added, "We think the tablet market has great potential. “ “ The iPad has taken off, not only in the consumer market, but also in the education and corporate markets. It can be seen everywhere. &ckquo; Cook pointed out that the iPad sold 17 million units in the first two years of the market, it took the Mac computer 24 years to reach the sales figure, and the iPod and iPhone took 5 years and 3 years respectively. Notebooks and tablets are different. Cook said that “traditional systems like the MacBook Air have huge potential, and Apple will continue to innovate the product. But I do think that the user needs it attracts are a bit different. ” “You won't want to integrate the two products together, because the products that come out after the compromise will not satisfy their respective users. Some people like to integrate the two products together, but given the compromises caused by the integration, we will not do that. ” “ Others may choose to do so for defensive purposes,” Cook said. This remark is obviously a satire on Microsoft's offering of a single product line based on Win8, while also selling a strategy that does not compromise. “We will have the upper hand,” Cook said.