The success of Windows7 stems from... user dislike of Vista?

According to foreign media reports, so far, Microsoft's latest generation of client operating system Windows 7 has been officially listed for three weeks. Since its release, Windows 7's sales performance can also be called "brilliant", ranking first in software sales.

But the question is, what role does Microsoft play in the success of Windows 7 in the success of Windows 7?

Statistics: On November 2nd, NPD Group's statistics showed that Windows 7 boxed software sales were hot, and the sales performance in the first week was 234% of Vista's same period.

Market Research: Net Applications, a network auditing organization, said that Windows 7 has now gained more than 3% market share.

#1,Family Guy (Home Men) Sponsorship

In the deployment phase of Windows 7 release, Microsoft announced a controversial campaign: sponsoring Fox's "Family Guy" The broadcast of the half-hour episode. There will be no ads broadcast during the "Family Guy" broadcast, and the entire episode is about Windows 7.

However, when Windows 7 was officially released, Microsoft announced that it would revoke the sponsorship of the "Home Man" series because the content of the "Home Man" episode is far from the Windows 7 brand and does not match at all. The brand image of Windows 7.

After all, the Windows 7 brand advertisement was organized by Warner Bros.’s "Detective Sherlock Holmes" series.

#2, "Home man" is just the tip of the iceberg

In fact, "home man" is just the tip of the iceberg of Microsoft Windows 7 advertising campaign. After the failure of the "Home Man" sponsorship event, Microsoft still uses TV, newspapers, online brand advertising, outdoor posters, and social media games to promote the theme of "I'm a PC and Windows 7 was my idea."

The cleverness of Microsoft is to use the promotion of Windows 7 to reduce the aversion of consumers and businesses to Vista. At the same time, Microsoft also used Windows 7 trial feedback to actively interact with users to expand the promotion and influence of Windows 7.

#3, Vista brings scary memories to users

As a result, the poor performance of the Windows Vista operating system has brought irreparable damage to Microsoft’s brand image. Users have a rejection of the Vista operating system.

Net Applications pointed out that even though Windows 7's market share has shown an upward trend, the market share of Windows competitor Mac OS X remains unchanged. Conversely, if users are convinced that Windows 7 is just another avatar of Vista, Apple's Mac OS X market share will increase significantly. From this point of view, the initial praise of Windows 7 is another important factor in its success.

Finally, NDP believes that the success of Windows 7 is due to the price reduction promotion policy adopted by Microsoft. The combination of promotion and brand promotion has become the main reason for the success of Windows 7.